Tax breaks for eco fashion businesses

10 May '10

4 min read

Topics discussed included proposals for support from government, partnerships and collaboration, sustainable products, and other tactics to promote the desirability of sustainable fashion.

The estethica press day looked at how ethical businesses and the ethical fashion industry could better engage consumers. It identified that ethical fashion products are now much more sophisticated, more design led with more to offer than a standard hemp or organic cotton t-shirt.

A panel of ethical devotees including ecological activist and writer Charty Durrant, Baroness Lola Young, model and author Laura Bailey, Baroness Lola Young, Grazia's Fashion Editor at Large Melanie Rickey, co-founder of estethica and From Somewhere Orsola de Castro, Brigitte Stepputtis (representing Vivienne Westwood, Designer) and fashion retail expert Yasmin Sewell concluded that products must be able to stand up against the broader industry, but in order to do so the businesses must become more competitive and marketed in a way that ethical fashion is a lifestyle choice, a conscious purchase, not just a consumer trend that could go out of fashion.

Government support will keep ethical fashion on the consumer's agenda, will assist in competitive pricing and will help the growth of more ethical fashion businesses.

British Fashion Council

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