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KARHU & Craft are ideal partners for 13.1 Marathon
May '10
KARHU, Finland's Legendary Running Brand and Craft of Sweden Performance Apparel, announce the brand's partnership with the 13.1 Marathon Series, a ten plus half-marathon series produced by US Road Sports. Serving as the exclusive shoe and apparel sponsor, KARHU and Craft will partner with US Road Sports for races in New York, Chicago, Boston, Minneapolis, Atlanta and Fort Lauderdale. As part of 13.1 KARHU partners with local running specialty stores in each location to drive store traffic and support their local running community all while communicating the unique products of KARHU footwear and Craft performance apparel.

“We are communicating with all types of runners through the 13.1 Marathon Series. 13.1 provides a high quality experience to enjoy a great run with KARHU and Craft.” said Jay Duke, president, KARHU and Craft. “The 2009 launch of KARHU has been very successful, consumers understand our product is simply unique and provides unmatched benefits. At the 13.1 in New York City runners enjoyed the KARHU footwear try ons and were quite impressed with our product.”

The 13.1 Marathon series was created in response to the growing demand for half marathons. The 13.1 Marathon Series is embracing the half marathon distance and delivering a race that is equal in production value to a full marathon. Over the past three years, the half marathon is the only distance to experience double-digit race participation growth. As the exclusive apparel and footwear sponsors of the half marathon series, CRAFT and KARHU will reach over 50,000 runners in the first sponsorship year. All participants will get an opportunity to experience KARHU first hand and test out the Fulcrum technology that is helping runners across the country Move Forward.

“We are thrilled to forge a partnership with such well-established running performance brands,” says US Road Sports CEO, Greg Laird “KARHU and Craft are ideal partners for 13.1 Marathon Series, both brands have exploded into the specialty running market, targeting serious runners through new technology and award winning products.”

KARHU's energy in 2010 through retail success, product development and the companies' key partnership with US Road Sports has propelled the brand to Move Forward in unparalleled ways.


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