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James to shine at CoolSprings
May '10
James Avery, a family-owned jewelry retailer, announces the mid-August opening of their 56th store in Franklin, Tennessee at CoolSprings Galleria. The new store will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14k gold and gemstones.

James Avery is best known for its connection and meaning designs which include faith-inspired jewelry and offers a diverse selection of rings, bracelets, necklaces, and earrings for all ages, men and women. The corporate mission is “to share life, love and faith through the beauty of design.”

“We are excited to add James Avery to our selection of upscale retailers, and to be the exclusive shopping center in Tennessee offering their unique line of jewelry to our customers,” said David Meadows, SCSM - General Manager of CoolSprings Galleria.

Chris Avery, President and CEO, expands on the new location: “We are looking forward to bringing a retail presence to the Nashville area, and feel it is a perfect fit for our brand. With a strong existing customer base in the area from our mail order and web business, we hope that this new location will allow us to be able to enhance our relationships with current customers as well as introduce our jewelry to new ones. The core values and philosophy of our company align well with the Nashville market, and we are encouraged and look forward to joining this great community.”

“We empathize with the residents of Nashville as they rebuild their community after the recent flooding,” continues Chris Avery. “We are currently finalizing a plan to contribute financial aid to the local Boys & Girls Clubs that have endured damages, in hopes to get them back on track.”

The CoolSprings Galleria location will be James Avery's first in Tennessee. The company's conservative retail growth strategy involves opening an average of 5 to 8 new stores annually. The Nashville opening is part of an ongoing new market strategy that will also include Memphis, TN and Baton Rouge, LA later this year.

James Avery Craftsman Inc

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