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Carmelo Anthony's Jordan Melo 5.5 signature shoe launches nationally
16 Nov '05
2 min read
The smart and poignant spot is fittingly titled 'B More' -- a clever reference to Melo's hometown of Baltimore and spirit of perseverance.
'Jordan is very excited to provide Carmelo Anthony with the chance to pay homage to Baltimore, his hometown,' says Roman Vega, Jordan Brand Manager.
'They're happy to show everyone the importance of remembering where you came from because it leads you to accomplish great things.'
A division of Nike Inc, Jordan is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan.
The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport, casual and style products.
The Jordan brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.
'Jordan is very excited to provide Carmelo Anthony with the chance to pay homage to Baltimore, his hometown,' says Roman Vega, Jordan Brand Manager.
'They're happy to show everyone the importance of remembering where you came from because it leads you to accomplish great things.'
A division of Nike Inc, Jordan is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan.
The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport, casual and style products.
The Jordan brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.
Jordan
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