Home / Knowledge / News / Fashion / Jeanswear innovator introduces Your Colour. Your Sound
Jeanswear innovator introduces Your Colour. Your Sound
May '10
The Levi's brand rocks with a new creative campaign for its latest Levi's Square Cut Colour collection in Asia this summer. 'Your Colour. Your Sound', with its digital elements, evokes youth to express themselves through an engaging platform that fuses fashion and music. This approach reflects the fun and creativity of the innovative application of colour details to the ever popular Levi's Square Cut collection encourages youth to visually express their individuality with the colour that reflects their music lifestyle.

“The inspiration behind the campaign is our innovative colour details in this season's Levi's Square Cut collection. We are tying it to the free thinking creative expressions of youth and their multidimensional music preferences. Highlighting their strong sense of identity and personality with colours – and levering on an integral driver of youth lifestyle,” said Agnes Tann, Director, Marketing Communications, Engagement Marketing and CRM, the Levi's brand.

The key visuals for print capture Levi's youths in their favourite Square Cut denim, pushing the limits of self expression enjoying their music lifestyles. These include scenes of sweaty rock fans in the thick of a mosh pit, under the disco ball grooving to fun pop tunes, shuffling to the contemporary bits of electronica, and battling it out with break dance.

These are photographed in colour saturated settings to complement the detailings of the Levi's Square Cut jeans.

Musicians lending their grooves to the campaign have also been plucked from locations where youths hang out to enjoy music. This delivers the authentic vibes of being photographed in the moment.

The campaign is conceptualized by advertising agency Bartle Bogle Hegarty (BBH) in Singapore. It runs as out-of-home advertising in China, Hong Kong, Indonesia, Malaysia, Philippines and Taiwan and below-the-line for the rest of Asia.

The Levi's Square Cut Colour denim collection this season has a fresh look and attitude, as coloured optic elements – stitches, sundries, Two Horse patch and inside hem prints – stand out and play up each wearer's unique personality.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search