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House of Taylor launches retail marketing initiative

Nov '05
From chic Geary's Beverly Hills on Rodeo Drive to local jewelers across the country, House of Taylor Jewelry Inc has been focused on "opening doors" for its four jewelry brands.

The company, an international multi-brand jewelry manufacturing and marketing company whose principal shareholders include Elizabeth Taylor and Kathy Ireland, launched its current retail marketing initiative in June of this year, and so far has opened over 100 retail doors across the US and internationally.

The company plans to build a multi-channel retail partner network comprised of couture and high-end independent fine jewelry retailers, large chain jewelry retailers, and department stores.

So far, the company has retail jewelry stores in over 20 states that have agreed to carry one or more of the company brands.

The brands include Elizabeth, House of Taylor Jewelry, Kathy Ireland Jewelry exclusively for House of Taylor and Mirabelle.

In addition, retailers in Aruba, Bermuda, Cancun St. Maartin, Jamaica and Mexico City have agreed to carry House of Taylor Jewelry brands.

Pleased with this initial response from retailers, management is currently looking to augment its sales team.

'They believe that their company has a brand that resonates with virtually every jewelry consumer, from the entry level shopper to the most sophisticated collector,' stated Jack Abramov, chief executive of the company.

'They are offering their retail partners an important opportunity to create excitement and brand recognition by utilizing consumers' awareness of their two ambassadors, Dame Elizabeth Taylor and Kathy Ireland.'

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