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LJ to preview 2011/12 collection at JCK

May '10
LJ International Inc. (LJI), a leading jewelry manufacturer and retailer, announced that it will preview its 2011/12 collection at the JCK Las Vegas 2010 Show, June 4-7, 2010 at the Sands Expo & Convention Center, Las Vegas, NV.

Colored gemstones and contemporary design highlight the new collection, which will be marketed worldwide primarily through LJI's retail partners, as well as in the Company's China-based retail chain, ENZO. Continuing the "affordable luxury" theme that has helped spur LJI's sales growth over the past year, most of the approximately 100 new pieces will be retail priced from $100 to $200. Items include earrings, pendants and rings; with featured stones such as tourmalines, aquamarines, amethysts, and garnets.

LJI will be exhibiting at Booth 38035 during JCK Las Vegas. The annual event, which draws more than 2,500 exhibitors and some 20,000 buyers, is one of the world's most important business-to-business buying and selling opportunities for the jewelry industry.

"We are pleased to introduce this exciting new line at one of the global jewelry industry's premier events," said Yu Chuan Yih, LJI's Chairman and CEO. "As those who have been following our recent progress already know, we have been enjoying great success with colored gemstone jewelry -- a longtime specialty of ours -- in a price range that appeals to upwardly mobile middle-class customers. The 'affordable luxury' theme signifies high quality, with the look and feel of much more expensive brands at prices well suited to the typical consumer's budget."

LJ International Inc. (LJI) is engaged in the designing, branding, marketing and distribution of its full range of jewelry. It has built its global business on a vertical integration strategy, and an unwavering commitment to quality and service. Through its ENZO retail chain stores, LJI is now a major presence in China's fast-growing retail jewelry market. As a wholesaler, it distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe. Its product lines incorporate all major categories, including earrings, necklaces, pendants, rings and bracelets.

LJ International Inc

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