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Pay It Fashion Forward to be held in NYC

04 Jun '10
2 min read

Fashion Delivers Charitable Foundation, Inc. announced that it will host its "Pay It Fashion Forward" event in New York City on June 15, 2010. This year's event will take a striking new format as hotspot Lucky Strike Lanes & Lounge is transformed into a philanthropic stage of fashionable proportions to benefit the organization's Haiti relief efforts. All of the net proceeds from the event will subsidize shipping costs for the $25+ million in product donations collected by the organization. The evening will be hosted by Emmanuelle Chriqui of HBO's "Entourage" and Bryan Greenberg of HBO's "How To Make It In America."

The event will bring together industry insiders to honor five notable personalities for their positive influences on their communities and the environment. This year's honorees are: Lane Carlson and Helena Houdova of the Sunflower Children Organization; Carlos Campos of clothing and accessory label Carlos Campos; Summer Rayne Oaks, model-turned-activist and author of "Style, Naturally"; and make-up artist Rose-Marie Swift of RMS Beauty.

In addition to the awards ceremony and after-party, Lucky Strike's bowling lanes will become a catwalk for an unprecedented fashion show as mega retailer Forever 21 showcases their 2010 collection. Other event partners include: Fairchild Fashion Group, The Patron Spirits Company, Sapporo Breweries Ltd, Societe Perrier™, Greg Norman Estates Wine, Models International, tarte cosmetics and Pop Chips.

• Event Hosted by HBO's Bryan Greenberg and Emmanuelle Chriqui
• Models, Designers, and Artists Honored For Their Philanthropic Efforts
• Exclusive Fashion Show by Forever 21

Allan Ellinger, Chairman of Fashion Delivers, stated, "The recent tragedy in Haiti truly underscores the need for continuous education about how the industry can help our local and global communities. We look forward to taking the opportunity to honor industry vanguards and role models that use their time and resources for a greater good."

Fashion Delivers

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