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NEW TALENT to foster emerging talent

09
Jun '10
Public can begin voting on the15 finalists chosen for the New Zealand Fashion Week NEW TALENT competition. The competition is seeking emerging talent from around New Zealand in the categories of hair stylist, fashion stylist, make-up artist, female model and male model.

More than 150 entries have flooded into the Fashion Week office, from applicants all around New Zealand, with the biggest representation coming from Christchurch, Wellington and Auckland.

15 finalists have been chosen by a panel of esteemed NEW TALENT mentors; renowned hair stylist Paul Serville, M.A.C Cosmetics Senior Make-up Artist Amber D, fashion photographer Adam Custins, stylist Chris Lorimer, who has styled the last three NZFW billboard campaigns and the creative team at advertising agency Colenso BBDO.

The five winners chosen by the public will go on to work with these mentors at a very specialfashion shoot in July, helping to develop the 2010 New Zealand Fashion Week “10th Birthday” creative and advertising campaign.

New Zealand Fashion Week Brand Manager Myken Stewart says the competition is a fantastic way to foster emerging talent, offering talented individuals a helping hand into the fiercely competitive fashion industry.

“2010 is a year to celebrate everything that is great about New Zealand fashion and by the end of September these new faces will be some of the most recognised faces of New
Zealand Fashion Week. We hope the public, friends, family and fashion lovers will get onto Facebook and vote for their favourite competitors in each category, as the finalists and winners of this competition are the future of New Zealand's fashion talent”, said Stewart.

For the lucky five winners who will see their dreams come true, they'll be flown to Auckland to work on the shoot in mid July. They'll be back again in September to attend New Zealand Fashion Week as delegates of the event and to work backstage on the NEW GENERATION show. During their time in Auckland the winners will be staying at the stylish inner-city hotel, The Quadrant.

To apply, entrants were required to supply four shots of their work and one hundred words explaining why they wanted to enter into the fashion industry and why they thought they should win. Couriers, mail and hand delivered entries have arrived hard and fast to the NZFW office, with some going to great lengths to make their application stand out, entries including a prosthetic head, a sewing kit, a hand written poem, a barbie doll and a made up mask.

Voting is open now for 12 days and finishes on Monday 21st June. The overall winners will be announced on June 23rd.

New Zealand Fashion Week


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