Home / Knowledge / News / Fashion / Rose fragrances are making a comeback

Rose fragrances are making a comeback

Jun '10
Arylessence, the innovative fragrance and flavor company, announces a new rose fragrance collection that sets a new standard for consumer product marketers seeking to make powerful connections for beauty and personal care, air care, and household products. The new fragrances are based on inspiring, true-to-the-rose accords and combine surprising fruit, spice and sweet notes to create original perfumes that consumers have never experienced before.

"These new rose fragrances aren't your grandmother's rose," says Arylessence Chief Perfumer Bruce Garlick. "They are lighter, fresher, cleaner, more moist, more real, and beautifully capture that dewy, soft petal impression that we experience in nature. Different from traditional, cloying rose scents, they will transform the way consumers think about rose fragrances."

New Arylessence rose fragrances combine beautifully with other olfactory notes, offering versatility and flexibility for marketers, and allow custom fragrances to be developed for multiple applications.

"Rose fragrances are making a comeback," says Arylessence President Steve Tanner. "This new collection takes classic rose to an entirely new place and creates unique opportunities for marketers to make powerful new brand connections with today's discerning consumers."

Black rose and other new rose fragrances
First of the new fragrances developed by Arylessence is a seductive Black Rose, which uses deep blackberry notes to add depth and dimension. Additional fragrances include an innovative Peppercorn Rose that combines a clean, fresh rose effect with peppery amber notes. Lychee Rose uses the moisture of this ancient Chinese fruit to enhance the dewy nature of rose. A clean, fresh fragrance, Rose Honey, adds a touch of honey and other florals to create the experience of a sun-filled summer garden.

Arylessence is a leading fragrance and flavor manufacturer known for creative innovation in beauty and cosmetics, personal care, laundry and household products, pharmaceuticals, as well as prepared foods, oral care, lip care, and confections. Leaders in the design of natural and organic fragrances, as well as sustainably-produced scents for today's environmentally sensitive products, Arylessence perfumers, scientists and marketing experts work closely with clients in a multidisciplinary, team-based structure. Arylessence provides marketing resources, a proprietary product development process, and strategic insights to help clients achieve product differentiation, emotional preference, and marketplace success.

Arylessence Inc

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Jul 2021

ILO outlines 3 scenarios for Asian garment sector recovery trajectory

Looking to the post-pandemic period, a new research brief by the...

Pic: Shutterstock

Retail | On 30th Jul 2021

UK retail sales up 0.5% MoM in June; clothing store sales down 4.7%

Retail sales volumes in the UK increased by 0.5 per cent in June 2021 ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj

Samshek is a fashion forward tech brand which combines digital experience...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search