Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Rose fragrances are making a comeback
Rose fragrances are making a comeback
Jun '10
Arylessence, the innovative fragrance and flavor company, announces a new rose fragrance collection that sets a new standard for consumer product marketers seeking to make powerful connections for beauty and personal care, air care, and household products. The new fragrances are based on inspiring, true-to-the-rose accords and combine surprising fruit, spice and sweet notes to create original perfumes that consumers have never experienced before.

"These new rose fragrances aren't your grandmother's rose," says Arylessence Chief Perfumer Bruce Garlick. "They are lighter, fresher, cleaner, more moist, more real, and beautifully capture that dewy, soft petal impression that we experience in nature. Different from traditional, cloying rose scents, they will transform the way consumers think about rose fragrances."

New Arylessence rose fragrances combine beautifully with other olfactory notes, offering versatility and flexibility for marketers, and allow custom fragrances to be developed for multiple applications.

"Rose fragrances are making a comeback," says Arylessence President Steve Tanner. "This new collection takes classic rose to an entirely new place and creates unique opportunities for marketers to make powerful new brand connections with today's discerning consumers."

Black rose and other new rose fragrances
First of the new fragrances developed by Arylessence is a seductive Black Rose, which uses deep blackberry notes to add depth and dimension. Additional fragrances include an innovative Peppercorn Rose that combines a clean, fresh rose effect with peppery amber notes. Lychee Rose uses the moisture of this ancient Chinese fruit to enhance the dewy nature of rose. A clean, fresh fragrance, Rose Honey, adds a touch of honey and other florals to create the experience of a sun-filled summer garden.

Arylessence is a leading fragrance and flavor manufacturer known for creative innovation in beauty and cosmetics, personal care, laundry and household products, pharmaceuticals, as well as prepared foods, oral care, lip care, and confections. Leaders in the design of natural and organic fragrances, as well as sustainably-produced scents for today's environmentally sensitive products, Arylessence perfumers, scientists and marketing experts work closely with clients in a multidisciplinary, team-based structure. Arylessence provides marketing resources, a proprietary product development process, and strategic insights to help clients achieve product differentiation, emotional preference, and marketplace success.

Arylessence Inc

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search