Home / Knowledge / News / Fashion / Mode City & Interfilière will begin a new era
Mode City & Interfilière will begin a new era
Jun '10
For almost 50 years, EUROVET, the world's leading organizer of lingerie and beachwear trade fairs, has had the mission of serving the international industry. The first fairs were in Paris, the world's fashion capital, next came Shanghai in 2005, Hong Kong in 2007, and in New York and Las Vegas in 2008 through a partnership with CurveExpo.

For years Mode City and Interfilière have served the swimwear, summer lingerie and wellbeing markets as the only meeting place for all the major brands and international weavers and manufacturers. These industry players know and trust the trade fairs, which are important strategic development platforms.

Following the move from Lyon to Paris in 2008, Mode City and Interfilière once again create excitement in 2011. To respond to the market's needs and evolution, Eurovet is changing the trade fair dates to now launch the sector's season.

By positioning the fair at the beginning of the season, Interfilière and Mode City affirm their rightful place as international trade fair leaders, business accelerators and initiators of global trends.

This change will also meet the needs of the exhibitors who for several years have suggested this shift.

For the Interfilière weavers it is essential to be next to a major trade fair for finished products that brings together all their important clients, and this will now be the case with the July date. For more than five years, materials exhibitors have requested an earlier date for the trade fair.

For the Mode City brands, the key dates of 9, 10 and 11 July were carefully chosen by the industry itself to better correspond to the different buying calendars around the world and to take into consideration sectors, distribution networks and countries. Organized around the presentation of the collections, right after Bread & Butter, Berlin, this time is ideal for northern countries and the global community in general.

The dates are before 14 July, after the first weekend of sales for the southern European countries, and right before the beach season is in full swing. With this change in July 2011, Mode City and Interfilière begin a new phase in their history and will celebrate the event against a fabulous backdrop and with a schedule of original activities and events in the Parc des Expositions and in Paris.

“Cruise by Mode City” is the Place to be in September
Not only will the lingerie and beachwear trade fair move to July, but Mode City will also maintain a place in the Paris September 2011 trade fairs. Cruise by Mode City will meet the needs of the “trendy” brands who wish to reach the ready-to-wear distribution networks at the Porte de Versailles, as well as their specific lingerie and beachwear distribution contacts.

“A Complete Plan to Facilitate the Change”
Thanks to a complete plan, Eurovet will put into action a new dynamic with even better performing trade fairs to satisfy business' needs and tomorrow's economic challenges. Aware that such a decision implies changes in the practices of the global market, Eurovet announced this transition as early as possible – more than a year ahead of time, to allow each participant to get organized as easily as possible.


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search