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A new improved trend concept at GDS
Jun '10
Buyers on the look-out for the most important trends and looks for the 2011 Spring/Summer season will be given a comprehensive overview of the sector at GDS from 10 to 12 September 2010. Some 760 international exhibitors with approx. 1,750 collections will be presenting a comprehensive range of progressive and classic premium brands, fashion quality brands, the colourful street and sportswear scene as well as the latest kids' fashion. Numerous newcomers have already registered to exhibit. These include interesting brands like Antichic, Badgley Mischka, Betsey Johnson, Carlos Santos, Cesare Paciotti, D.A.T.E., Four Leather, Franca, Ikks Shoes, King, Mac Dugan with Carlo Ventura and Koxks, Mika, Luca Mode, Luciana Cavalli, MCM, Orquidea Negra, Premiata, Prima Ballerina, Santandrea, Sofia Costa, Swiss Line and many more.

Furthermore, under its "Follow the Trends" umbrella brand GDS will be improving its trend concept even further. "As an international fashion and trend trade fair we wish to satisfy our visitors' great information needs to the very best of our ability without overburdening them. This is why we are now fine-tuning our trend concept," explains GDS Director Kirstin Deutelmoser. At GDS this trend concept runs through the fair like an underlying visual thread guiding visitors through the different halls. What's new here is that visitors can now already see at the entrance area where each trend theme is located. The trend fashion show presents the new looks and styles prevailing on the fashion scene. Trend installations provide information on product details and inspiration for goods displays in the store. Furthermore, experts provide insight into long-term lifestyle trends and their impact on shoes and accessories. Lectures on key fashion and ordering tendencies and special themes supplement the range. In order that visitors can prepare fully for the fair there will in future be considerably more information available ahead of the fair on the GDS website.

Portraits of Selected New Exhibitors
Behind the fashion label Badgley Mischka is the duo Mark Badgley and James Mischka. These two designers had a vision back in 1988: they wanted to bring the glamorous fashion style of the 1940s back onto the red carpet. According to Vogue they now rank amongst the top ten US designers. The style of their creations is sophisticated and is not only aimed at younger consumers but at all women who prefer modern, wearable couture

With her unique and original creations New York designer Betsey Johnson has been a key generator of impulses in the fashion industry since the 1960s. After designing for other brands for over ten years she launched her own eponymous label in 1978. Today her creations are stocked at over 65 stores worldwide. A milestone year in the Betsey Johnson story is 2003. This was the year she shifted focus onto new target groups and extended her portfolio to include, amongst other things, shoes and accessories.

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