Forever 21 showcases 2010 collection @ Lucky Strike Lanes and Lounge

18 Jun '10

2 min read

Fashion Delivers Charitable Foundation, Inc. held its annual "Pay It Fashion Forward" event on June 15, 2010 at hot spot Lucky Strike Lanes and Lounge. The evening was hosted by Emmanuelle Chriqui of HBO's "Entourage" and Bryan Greenberg of HBO's "How to Make It In America" who honored five notable personalities for their positive influences on their communities and the environment. The honorees were: Lane Carlson and Helena Houdova of the Sunflower Children Organization; Carlos Campos of clothing and accessory label Carlos Campos; Summer Rayne Oakes, model-turned-activist and author of "Style, Naturally"; and make-up artist Rose-Marie Swift of RMS Beauty.

Over 500 industry insiders were in attendance. Notable guests included professional poker player Beth Shak, actor Jamie Hector of HBO's "The Wire", and Designer Malan Breton. All of the net proceeds from the event will subsidize shipping costs for more than $29 million in product donations collected by the organization.

In addition to the awards ceremony and after-party, Lucky Strike's bowling lanes became a catwalk for an unprecedented fashion show as mega retailer Forever 21 showcased their 2010 collection. Other event partners included: Fairchild Fashion Group, The Patron Spirits Company, Sapporo Breweries Ltd, Societe Perrier, Greg Norman Estates Wine, Models International, tarte cosmetics and Pop Chips. Corporate lane sponsors included HBO, Plenty NYC, HSBC, CHF Industries, ISI Group and Kenneth Ohashi & Adam Freed.

Lauren Perry, Fashion Delivers' Director of Communications, stated, "We want to thank everyone who helped make our Pay It Fashion Forward 2010 event a tremendous success. We hope the event inspires everyone in the industry to continue to use their resources for a greater good."

Fashion Delivers Charitable Foundation Inc

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