Interviews
Living in luxury with Louis Philippe
18 Nov '05
3 min read
Mr. Vikram D Rao, Group Executive President, Madura Garments speaking on the occasion of the launch of the Louis Philippe store at Linking Road stated that the new strategy is to cater to multiple wardrobe needs of this consumer and strengthen Louis Philippe's image as an international premium lifestyle brand.
These stores have a unique retail identity emphasising the character of the brand in every element of the store. The uniqueness is expressed in the size of the store (averaging about 3000 square feet) and the layout, which focuses on co-ordination of merchandise (including accessories). The store is conceived as a gallery, where merchandise is showcased as work of art. All other elements — the music playing, the fragrance used and the sitting area has been chosen carefully to give customers an unique and world-class experience.
Louis Philippe has also launched its unique and exclusive made-to-measure suits and trousers. Louis Philippe customers can choose from a wide range of Italian fabrics and enjoy the luxury of a perfectly fitting and finely crafted factory made suits and trousers.
A premium conglomerate, the Aditya Birla Group is a dominant player in all of the sectors in which it operates. Such as viscose staple fibre, non-ferrous metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, sponge iron, insulators and financial services.
These stores have a unique retail identity emphasising the character of the brand in every element of the store. The uniqueness is expressed in the size of the store (averaging about 3000 square feet) and the layout, which focuses on co-ordination of merchandise (including accessories). The store is conceived as a gallery, where merchandise is showcased as work of art. All other elements — the music playing, the fragrance used and the sitting area has been chosen carefully to give customers an unique and world-class experience.
Louis Philippe has also launched its unique and exclusive made-to-measure suits and trousers. Louis Philippe customers can choose from a wide range of Italian fabrics and enjoy the luxury of a perfectly fitting and finely crafted factory made suits and trousers.
A premium conglomerate, the Aditya Birla Group is a dominant player in all of the sectors in which it operates. Such as viscose staple fibre, non-ferrous metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, sponge iron, insulators and financial services.
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