Peak to develop co-branded WTA-PEAK line of apparel

22 Jun '10

5 min read

The Sony Ericsson WTA Tour, the world's leading global sport for women, announced that Peak Sport Products Co., Limited, an innovative Chinese brand with more than 20 years of experience in designing, developing, manufacturing and marketing professional and casual sports apparel, will become the Tour's official shoe and apparel partner in Asia-Pacific beginning this summer.

Under terms of the five year deal, Peak will receive licensing and merchandising rights to develop a co-branded WTA-PEAK line of apparel; will become the official shoe and apparel partner of a series of Tour events in the Asia- Pacific region; will become a partner of the Tour's successful China tennis festivals; and will develop a player apparel program. The partnership is expected to significantly enhance the marketing and promotion of women's tennis and the Tour brand throughout China and Asia-Pacific.

In 2008, the Sony Ericsson WTA Tour embarked on a mission to develop women's tennis in China by opening a corporate office in Beijing designed to serve as a hub for all Asia-Pacific marketing activity, elevating the status of the China Open to one of the four most important tournaments on Tour, developing a Chinese language website and supporting national grassroots tennis development programs. The PEAK-WTA Tour partnership marks a historic milestone in the development of women's tennis in China, validating the Tour's investment in the region. Through the new partnership, PEAK and the Tour will look to achieve a shared goal of continued growth among a young, active and fitness-conscious demographic in Asia-Pacific, one of the world's fastest-growing and most dynamic markets.

“The growth of women's tennis in China and Asia-Pacific is of the highest priority for the Tour, and we are thrilled that a great brand like PEAK will be our partner in growing the WTA brand,” said David Shoemaker, President of the Sony Ericsson WTA Tour. “The Tour has had a strong belief that the full potential of women's tennis in China can only be reached by working together with committed and visionary partners, and today's announcement represents a significant step in this regard.”

Peak's CEO Jim Xu added: “Signing the partnership with the WTA is a win-win for both parties. This is a very strategic agreement for WTA, the tournaments and the development of tennis in China and Asia-Pacific. PEAK usually focuses on specialized equipment for basketball, now we are taking the first important steps for us to promote and build our whole product line, especially the tennis apparel. We believe that this cooperation is only the beginning; there will be a much broader strategic alliance between us in the future.”

“I am very excited that PEAK is becoming a partner of women's tennis and will be supporting players through a new apparel program,” said Sony Ericsson WTA Tour World No.8 Agnieszka Radwanska. “China is an exciting growth market for the Tour and I am sure that PEAK will help us reach new heights.”

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