Peak to develop co-branded WTA-PEAK line of apparel

22 Jun '10

5 min read

Established in China in 1989, PEAK stands for Passion, Evolution, Achievement and Knowledge. While making its name in basketball apparel, PEAK has grown into a major global apparel player with quality, reasonably-priced product available in more than 6,600 stores in China and 8 distributors abroad. An additional 1,000 stores will open by 2011.

Under terms of the long-term agreement, PEAK will become the official shoe and apparel partner of the Tour in Asia-Pacific and enjoy a significant on court presence at several Tour events in the Asia-Pacific region.

A major part of the PEAK-Tour partnership will include a player development program through which PEAK will make available to Tour players shoes and apparel. PEAK will work with players on the development of a cuttingedge, innovative, high-quality tennis apparel and shoe line. The opportunity to collaborate with the Tour and its players on the development of a tennis apparel line will help PEAK further elevate its brand in both Asia-Pacific and around the world.

Additionally, PEAK will be the official shoe and apparel sponsor of the Sony Ericsson WTA Tour Chinese Tennis Festivals. To be held in Beijing and Guangzhou in September 2010, Chinese Tennis Festivals are three-day events created to promote women's tennis in China in the lead-up to the Guangzhou Open and the China Open and further spread the popularity of women's tennis in the region. A huge hit with fans and the media in its inaugural year, the Chinese Tennis Festivals reached approximately 200,000 people, 70% of whom were under the age of 35, and established tennis as the new favorite sport with thousands of young Chinese fans.

PEAK focuses on brand building in domestic and international and is dedicated to build up a strong international and professional brand images and to provide a wide range of premium sports products that are both stylish and functional to professional athletes and consumers. Through marketing campaigns and sponsorships in various sport games and tournaments, PEAK has endorsed 12 NBA players, as of March 2010, and has been an exclusive official marketing partner of the NBA in China since October 2007.

Announcement follows the recent news of WTA's partnership with Oriflame along with renewals with Sony Ericsson and Travelex in March of this year.

Sony Ericsson WTA Tour

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