Home / Knowledge / News / Fashion / Swarovski's new boutique model at Hartsfield-Jackson ATL
Swarovski's new boutique model at Hartsfield-Jackson ATL
22
Jun '10
Swarovski, the leading designer and producer of fashion jewelry, is partnering with Areas USA, a leading provider of retail services in the travel hospitality industry, to open a licensed boutique at the Hartsfield-Jackson Atlanta Airport in mid July 2010. The opening is part of Swarovski's plans to develop its licensed boutique model. The 567 square foot space will offer Swarovski's full range of fashion jewelry and watches, as well as home accessories and decor objects.

"The licensed boutique model represents an enormous growth opportunity for the Swarovski retail business," said Kevin Coen, E.V.P. of Swarovski North America Limited's Consumer Goods Business. "Swarovski's existing licensed boutiques have experienced impressive sales per square foot results, which proves they are a successful business model and we have high expectations for our new location at the Hartsfield-Jackson Atlanta Airport. We are aggressively pursuing our strategy of opening Swarovski licensed boutiques in highly trafficked airports and casinos around the country. Our goal is to aggressively grow this portion of our business as we continue to align ourselves with great partners like Areas USA."

"Swarovski is the ideal partner for this retail location at the Hartsfield-Jackson Atlanta Airport, which is the busiest airport in the world. We wanted a brand that would attract a broad range of airport shoppers and generate a high level of appeal. Swarovski's strong recognition and positioning as an accessible luxury brand fits perfectly with Areas USA's specialty retail concepts and our commitment to providing the very best products and services to our passengers at the Atlanta Airport," said Tim Kinder, Director of Merchandise for Areas USA.

Swarovski currently has eight licensed boutiques in the United States with locations at Foxwoods Resort Casino, John F. Kennedy Airport, Dover Downs Hotel & Casino, the Palazzo Resort Hotel & Casino, the Venetian Las Vegas Resort Hotel Casino and the Eldorado Hotel Casino among others. Swarovski is targeting high traffic airport, casino, mall and hospitality locations for its licensed boutique expansion. The company's goal is to have between 20 to 25 licensed boutiques opened by the end of

Swarovski has a presence in three other U.S. airports with a licensed boutique in John F. Kennedy Airport and its own boutiques in the Philadelphia Airport and the Pittsburgh Airport. In addition, Swarovski has its own network of more than 230 retail stores throughout the country. Swarovski's global retail operation comprises of more than 1,700 boutiques in 120 countries.

Swarovski


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search