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Dansk Mode & Textil to develop Copenhagen Fashion Week

Jun '10
The four fashion fairs in Copenhagen – CIFF, CPH Vision, Terminal-2 and Gallery – have in collaboration with the trade association Dansk Mode & Textil for first time ever reached a formal agreement on the operation and development of Copenhagen Fashion Week

The partnership has culminated in the establishment of a joint body that is to manage and coordinate the marketing of Copenhagen Fashion Week, which today can boast a yearly attraction of more than 100.00 buyers and press to the fashion fairs.

One of the first decisions of the newly established partnership between these players has been to bring forward Copenhagen Fashion Week February 2011 by one week – now rescheduled from week 6 to week 5 2011. The autumn fair will follow accordingly, by rescheduling from week 32 to week 31.

“The Scandinavian brands in particular have long wanted an earlier start and we are now very proud – on behalf of the industry and thanks to the new partnership – to be able to meet their wishes,” says Peter Fenger Selchau, CEO of CPH Vision & Terminal-2.

The key players behind this initiative have invited Danish, as well as Swedish and Norwegian organisations and brands, to become part of the initiative under the same terms as its founders, with the goal of placing Copenhagen on the top of the fashion agenda and developing the city into the 'fashion capital of Scandinavia'. The founders having fruitful discussions with the Danish Fashion Institute with the aim of incorporating the organisation into the newly established partnership.

“Copenhagen Fashion Week is not only a Danish industry event. It is also a networking venue and above all an order platform for most of the Scandinavian fashion brands. The success of Copenhagen Fashion Week so far is a direct result of many years' continuous work and dedication by the original fair organisers and trade organisations and recently, of course, the efforts of the Danish Fashion Institute to contribute to the professionalism of Copenhagen Fashion Week,” says Christian Gregersen of Gallery.

All the founders of the new partnership are unanimous in their understanding of the challenges that Copenhagen faces as a fashion and trade destination as a result of international recession and competition from the Berlin Fashion Week in particular. To maintain and further develop Copenhagen's status and legitimacy, it is very important to pool resources and focus on fellowship, shared values, and highlight the Scandinavian element.

In line with the new initiative the partnership will also be presenting a fashion week stand at Copenhagen Airport and, for the first time ever, a shuttle service for press and buyers will be up and running between all fairs this coming August.
Through an already existing collaboration between the fashion fairs of Copenhagen, Dansk Mode& Textil and Danish Fashion Institute, preparations are already underway to invite and fly in international press and buyers, establish a joint website and work on a common marketing plan – all due to the immediate efforts of the partnership and to resources provided by M-Fonden, the Danish Finance Ministry's commercial fund, to promote and market Danish fashion internationally.

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