Home / Knowledge / News / Fashion / Two sportswear giants & 'Battle of the Boots'

Two sportswear giants & 'Battle of the Boots'

24
Jun '10
As the World Cup in South Africa reaches the exciting climax of the group stages there's no doubt that the competition is now well and truly hotting up and a few favourites are beginning to emerge from the pack. In fact, at the moment it's starting to look like something of a two horse race.

No, we're not talking about the race to be crowned World Cup winners, nor even the winner of the Golden Boot... The two horse race referred to is in fact the 'Battle of the Boots', which at this early stage is being well and truly dominated by two sportswear giants – Nike and Adidas.

In the orange corner is Nike who's vividly coloured football boots stole the lime light in the early stages of the competition when their highly visible range brought a vibrant splash of orange to every game. Their football boots also became an early favourite with Kitbag's customers, with the Mercurial Vapor Superfly II emerging as the online sports retailer's top selling boot in the lead up to the competition.

Second in Kitbag's sales charts behind Nike's Ronaldo endorsed top seller is the ultra lightweight offering from Adidas, the F50 Adizero football boot. The sleek Adidas offering, which is being sported by a host of the world's finest players including Lionel Messi and David Villa, has also shot to an near insurmountable lead in another round of the 'Battle of the Boots' – The goalscoring table.

Kitbag Limited


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

There was a certain switch, but it was not 100% pandemic related

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search