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BRAVADA operates Kardashian Retail Project in Las Vegas

Jun '10
BRAVADA Muscle Flex Inc. The Kardashians, The Mirage, a wholly owned subsidiary of MGM Resorts International, TLK Fusion and BRAVADA International jointly announced that they have signed a partnership agreement to open what is being described as an exciting project that is certain to create extraordinary international appeal and demand at The Mirage in Las Vegas.

The project is a “Kardashian-specific retail project” that will be operated by BRAVADA International, a publicly traded Los Angeles-based company, specializing in media and women's health, fitness and lifestyle. TLK Fusion, a Los Angeles-based company known for its ability to strategically fuse brands with celebrities and media, has created this concept and shall be the exclusive marketing and public relations firm for the project. More details of the project will be provided at a press conference that will be held on Monday, June 28, 2010 at 1:00 PM at The Mirage in Las Vegas.

BRAVADA International will be the exclusive operator of this Kardashian retail project and will work closely with The Mirage, Kris Jenner, and TLK Fusion in developing and operating what BRAVADA CEO Danny Alex describes as one of Las Vegas' most prestigious and world-class retail destinations for all that is “The Kardashians” and more—a lot more. It will be a “must-see” tourist destination in the heart of The Mirage.

The Kardashian brand has become one of the most popular and recognizable international brands led by Kris Jenner, along with her three daughters—Kim, Khloe and Kourtney. The Kardashian sisters are the most photographed women in the world, and between having a series of successful shows on E! (Keeping Up with the Kardashians, The Spin Crowd, Kourtney and Khloe Take Miami) and being acknowledged businesswomen, they have become a cultural phenomenon. Now the fashionable entrepreneurs have partnered up with the business powerhouses at The Mirage, BRAVADA International, and TLK Fusion to take on their biggest and most exciting business endeavor yet. The international appeal of Las Vegas makes it the perfect location for a project of this caliber. Complete details will be provided at this Monday's press conference.

BRAVADA Muscle Flex Inc

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