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Launch of the Octane with No Fear

Jun '10
Gatorz Inc. is pleased to announce the launch of the Octane, its first collaborative sunglass with No Fear Retail Stores, Inc., a private company incorporated under the laws of the State of California and controlled by Simo Holdings, Inc.

The Octane is what edge is all about, featuring hard lines and sleek style which is an instant attention getter. The Octane frame is the first model by Gatorz to offer a new 3-D logo design along with a 3-D temple design. The Octane is manufactured from 7075 billet aluminum, creating an incredibly strong and lightweight frame. Like all of Gatorz' aluminum frames, the new Octane's frame is flexible, creating a custom fit and no pressure points. The frames are molded around 1.8 millimetre polycarbonate lenses featuring TruRay optics' which are optically correct and distortion free while offering 100% UV protection.

The Octane represents an integrated design and marketing process that incorporates the best characteristics of Gatorz proprietary production process. Taking the aluminum sunglass design to a new level, the Octane is designed to target a younger market with its sleek styling and classic frame. The Octane was launched with an integrated marketing plan including in store point of purchase materials to help develop brand awareness and drive sales at retail. In the first thirty days after the Octane was exclusively launched in No Fear stores in April, the Octane represented approximately 40% of all Gatorz sales to No Fear. The Octane became available for wholesale accounts in May 2010 and, since that time, has become one of Gatorz' leading products. Given the success of the product, Gatorz and No Fear are currently working on additional new styles utilizing a similar design and marketing approach.

Gatorz Inc. designs, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aluminum and from acetate. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer's specific facial features. In addition, the Company's lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include motorcycling and other motorsports, skydiving, military, off-road, action sports, hunting & fishing, and others.

Gatorz Inc

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