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Toni Francesc to bring Urban Forest at NYFW

08
Jul '10
Toni Francesc will present his collection for next summer on 14th September, as part of the official programme for the exclusive event known as "MERCEDES BENZ FASHION WEEK". This event habitually features the participation of a number of leading figures from the world of design, such as Oscar de la Renta, Ralph Lauren, Carolina Herrera, Donna Karan, Michael Kors, Marc Jacobs, Calvin Klein, Narciso Rodríguez, Hervé Léger and many other international names.

After 16 years at the emblematic Bryant Park, on this occasion MERCEDES BENZ FASHION WEEK will be staged at a new venue in order to present the new collections for Spring-Summer 2011. Damrosch Park at the Lincoln Center will provide the new setting, featuring a venue measuring more than 26,500 m2, following an agreement signed by IMG Fashion, the body that organises Fashion Week, with the Lincoln Center.

This will be the third time that Toni Francesc has formed part of the official programme at "Mercedes Benz Fashion Week", given that in September 2009 the Spanish designer was chosen to take part at the New York Show for the first time. In fact, very few Spanish designers having been offered the opportunity to gain access to this fashion event.

At his two previous shows in New York, Toni Francesc received some highly favourable reviews from the press attending the event, as well as the unanimous applause of all those present at Fashion Week.

In September 2010, Toni Francesc will attend the New York event with his Spring-Summer 2011 Collection known as "URBAN FOREST", a collection that transfers a forest-based concept to a city environment. This concept leads us through an intelligent forest in which we feel closer and more in touch with our natural surroundings.

Wood will become the symbol of this collection, as it has for the eco-friendly consumer, one who is committed to the environment and seeks to achieve a new and modern appeal based on the recycling of natural elements.

"Urban Forest" is a collection that is just as versatile as wood itself. In this respect, depending on its treatment, wood can present its most natural dimension - as witnessed in tree bark - or its most elaborate side, including carved and moulded wooden forms. The Collection's clothing items present a series of rough and enveloping forms combined with other cleaner volumes and straight, milder lines.

The range of colours derives from natural landscapes, based on a predominant use of neutral shades such as beige, white and grey, tones that contrast with flashes of light in the form of yellow, turquoise and coral.

The materials employed boast their own organic language, based on combinations of natural fibres such as linen, cotton and silk, thus endowing these clothing items with texture and a sense of life.

In addition to having taken part at MADRID CIBELES FASHION WEEK, Toni Francesc has participated at a number of prestigious internationalfashion events in recent years. In this respect, he has presented his collections at the CYBERPOT CENTER in HONG KONG and, on a number of occasions, at the most important fashion event in Russia, RUSSIAN FASHION WEEK in Moscow. Since the year 2006, the Catalan designer has also been an habitual participant at various leading fashion shows throughout MEXICO.

Toni Francesc thus continues to forge a path for Spanish design abroad. This third presentation of his collection within the official programme at "MERCEDES BENZ FASHION WEEK" in New York - one of the most prestigious events of its kind throughout the world, whose origins date back to the first "Fashion Press Days" that took place in New York in 1943 - undoubtedly represents another international success for the Spanish designer.

MERCEDES BENZ FASHION WEEK


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