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Magic to showcase biggest & best brand assortment

Jul '10
The world's largest fashion trade event, The MAGIC Marketplace, is poised to showcase the biggest and best assortment of brands in five years, reflecting an exciting period of growth and momentum for the industry and its business.

“With a 25 percent increase in retailer registration, significantly increased square footage and hundreds of new stores planning to attend, the August 2010 MAGIC Marketplace will show that the industry is enjoying a solid revival, and that brands and buyers are once again confirming that MAGIC is the place to be,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. “The show floor will be an amazing reflection of all the exciting growth we are seeing.”

Furthering its 2010 commitment to offer the most comprehensive, efficient shopping experiences in the industry, MAGIC will once again host its marketplace on two unique campuses in the heart of Las Vegas: The Mandalay Bay Convention Center, which will house MAGIC Menswear, PROJECT, S.L.A.T.E, Premium, Street and the relocated POOLTRADESHOW. The Las Vegas Convention Center will host WWDMAGIC, FN PLATFORM, and Sourcing at MAGIC.

At The Mandalay Bay Convention Center, PREMIUM at MAGIC will unveil “The Indigo Gallery”, a newly dedicated denim area that will house some of the industry's top brands, including Lucky Brand Jeans, Girbaud, Ami Jeans, Justing Jeans, Yaso, M.O.D, CMT and Twice. The introduction of The Indigo Gallery alongside the already flourishing denim collections at PROJECT will make the MAGIC Marketplace the top international destination for one-stop denim shopping.

Street Unlimited is experiencing growth in exhibitors and attendees, particularly with the addition of several new MMA brands, including Ecko Unltd. MMA, Jaco Clothing, Form Athletics, Untamed Industries LLC and Affliction Athletics (X-treme Couture, Throwdown). The excitement of MMA will further come to life on and off the show floor, with the debut of a UFC ring displaying exhibition sparring and training in Street, and a World Extreme Cagefighting® Title Fight featuring Cruz vs. Benavidez being held in conjunction with MAGIC at The Palms Casino Resort August 18th.

In its fourth season, S.L.A.T.E. continues to develop into THE place to be if you are a directional “life-style” brand. In addition to the likes of Stussy, 10 Deep Clothing, LRG, Crooks & Castles and OBEY, this August S.L.A.T.E. welcomes brands such as DGK and The Hundreds to the line-up of must-see brands.

The Las Vegas Convention Center will also remain one of the market's most bustling business epicenters come August with the celebration of Women's Wear Daily's 100th anniversary. In homage to the publication's outstanding legacy in the industry, WWDMAGIC will host a fashion retrospective, curated by WWD, of iconic images from their archives. The exhibit will highlight unforgettable moments in fashion from the last century, decade-by-decade.

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Pic: Shutterstock

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