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Gucci drops Sergio Rossi brand

Nov '05
Multi-brand luxury goods firm Gucci Group and Mr Sergio Rossi announce that Mr Sergio Rossi and his family will end their collaboration with the Sergio Rossi brand.

This decision follows the agreements reached between Mr Sergio Rossi and Gucci Group in November 1999 and January 2004, when Gucci Group's ownership of Sergio Rossi went from 70 percent to 100 percent. On that occasion it was anticipated that Mr Rossi would relinquish his personal involvement in the Sergio Rossi brand upon the Gucci Group's acquisition of complete control over the Sergio Rossi brand.

Sergio Rossi and his family founded the company in the 1950's and under their direction the Sergio Rossi brand has become a unique vision of luxury. In total respect of its strategic plan, the brand will continue to offer unparalleled and exclusive collections designed by expert designers of women's and men's shoes, and accessories.

Isabelle Guichot, Chief Executive Officer of Sergio Rossi, commented that Mr. Sergio Rossi and his family have played a key role in the luxury shoe sector. They are incredibly grateful for the valuable contribution they have made to the brand over the years. They believe that by leveraging the brand's strong foundations and its great potential, the Sergio Rossi brand has all the required assets to achieve its targets.

Produced by skilled shoe masters in an avant-garde manufacturing site in San Mauro Pascoli - in the Centre of Italy - Sergio Rossi's made in Italy shoes are synonymous with unsurpassed elegance and comfort. The company is currently present with 48 directly operated stores and in a selected number of multi-brand stores worldwide. A new directly operated store will soon open on Fifth Avenue in New York.

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