Footwear maker CROCS Inc announced it has been selected as a 2005 Brand of the Year Award winner by the leading footwear trade publication, Footwear News.
When announcing this honor, Michael Altmore, Footwear News editor said, "Footwear news named CROCS 'Brand of the Year' because of the incredible success the line has had at retail. Heard again and again from stores that CROCS were selling out this year. It's clear that the product really resonated with customers looking for something different. This is a case of a new brand making an instant connection with the shopper."
In 2002, CROCS introduced its original Beach model as a solution for boaters who needed slip resistant shoes that did not mark boat decks. However, the popularity of CROCS has since extended well beyond the traditional marine community by attracting a broad demographic of consumers with its fun and fashionable comfort footwear.
CROC has continued to expand its footwear line and now offers seven unique shoe models in up to 17 colors. CROCS recently launched two new shoe models, including the closed-toe Aspen, for cool weather and occupations where ventilation holes are not allowed, and the Islander, a shoe with traditional CROCS lower combined with leather upper.
In 2005, the company further diversified its offerings with the launch of the CROCS Gear line, which includes CROCS sunglasses, kneepads, clothing and hats.
CROCS are made of a proprietary closed-cell resin called Croslite, which warms and softens with body heat and molds to the foot of its user. Croslite is the anti-microbial, odor-resistant, lightweight, material that makes Crocs brand products truly unique.