Management changes at Pacific Brands Limited

22 Nov '05

4 min read

Sue has over eight years experience with Pacific Brands. Most recently she was Group General Manager for Underwear & Hosiery (Bonds and The Berlei Group). Her role will now include the whole Underwear & Hosiery business including Bonds, Berlei, Holeproof, Jockey, Hosiery, TMI and Clothing New Zealand. The amalgamation of the Underwear & Hosiery group will provide an even greater focus on category management, consumer insight and product development. Sue will report to Stephen Tierney.

Commenting on her appointment Paul Moore said “ During her time with Pacific Brands, Sue has re-invigorated Bonds into the flagship brand. I have believed for some time that the strategic direction should combine the total Underwear & Hosiery group to focus on market based strategies.”

Steve Audsley has over 14 years experience at Pacific Brands. Most recently he was Group General Manager Underwear and Hosiery (Holeproof, Jockey, Hosiery, TMI and Clothing New Zealand).

In order to allow Sue Morphet to focus on her new role, Paul Gould will replace her as General Manager Bonds. He has been working with the Bonds brand since 1999. This is a great opportunity for Paul to continue the development of the Bonds brand.

Pacific Brands manages “Everyday Essential Brands”, marketing some of the most recognised brands across Australia and New Zealand including Berlei, Bonds, Clarks (children's), Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, KingGee, Sheridan, Slazenger, Sleepmaker and Tontine. Pacific Brands' commitment to market leadership has provided it with number one or two positions across its major product categories in

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