Home / Knowledge / News / Fashion / Board members meet to select designers for LFW 2010

Board members meet to select designers for LFW 2010

Jul '10
Riding high on the achievements of the previous season, the Advisory Board members of Lakmé Fashion Week (LFW), India's premiere fashion and trade event, met to select the Gen Next and Emerging Designers for the upcoming LFW Winter / Festive 2010. This year marks another milestone for LFW as the Gen Next platform completes 5 years of successful contribution to the Business of Fashion. Building on its consistent season over season growth in applications, LFW shows remarkable growth in the number of Gen Next & Emerging designer applications this season.

• This season received 172 Gen Next applications marking a growth of 81 percent; 92 Emerging designer applications recording a hike of 44 percent as compared to last season
• An increase in applications from outside Mumbai, across India, of 64 percent compared to the previous season
• Submissions came from 34 cities across the country and also from London, Dubai, Dhaka and Kowloon

The eminent panel of LFW Advisory Board including Dr. Alka Nishar - Aza, Gaurav Mahajan - Westside, Narendra Kumar - Designer, Pradeep Hirani - Kimaya, Priya Tanna - Vogue, Sathya Saran – DNA Me, Sangita Kathiwada - Melange, Sujata Assomull – Harper's Bazar, Anil Chopra – Advisor, Lakmé, Ravi Krishnan - Managing Director IMG India, N. Rajaram – Vice President, Lakmé and Sujal Shah – Vice President & Head of Fashion, IMG, welcomed renowned designers Anamika Khanna and Manish Malhotra as they join the LFW Advisory board to select the future faces of fashion.

With consistent focus on quality, innovation, creativity and commercial viability, the Advisory Board members shortlisted 13 talented designers - of which, 6 were selected to join the Gen Next Designer Program and 7 new designers were chosen for inclusion in the Emerging Designer Program for LFW Winter/Festive 2010. Eminent designer Wendell Rodricks returns to mentor the Gen Next designers this season.

Anil Chopra, Advisor, Lakme said, “India has a huge market for festive apparel as festivals form an integral part of our culture. Keeping in mind the potential of the market and addressing the need for the season, Lakmé Fashion Week focuses on Winter/Festive for the coming season. We are pleased with not just the enormous increase in applications received in the Gen Next and Emerging categories but also with the quality of talent we have reviewed. The collections we saw reflect the spirit of Indian festivities that will extend itself onto the ramp this season.”

Sujal Shah, Vice President and Head of Fashion, IMG–India said, “Pioneered by Lakme Fashion Week (LFW) in 2006, both Gen Next and Emerging platforms are aimed at discovering and nurturing fashion design talent in India. This year we have received a phenomenal increase in the Gen Next and Emerging categories, the overall 66 percent increase clearly demarcates the significance and reach of the platform. It was a challenging task to shortlist the best talentas the entries were distinct and competitive. Celebrating its 5th year as a platform conceived by LFW, Gen Next has become the most coveted developmental program of new talent and is proud to have produced some of the most acclaimed designers in the country.”

Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2010 will be held from September 17 to September 21, 2010 at Grand Hyatt Hotel, Mumbai.

Lakmé Fashion Week (LFW)

Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search