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True Religion to launch jeans footwear

20
Jul '10
True Religion Apparel, Inc. and Titan Industries Inc. and are pleased to announce the launch of True Religion Brand Jeans Footwear for women. The True Religion Brand Jeans footwear collection is scheduled to launch in spring 2011 with approximately 30 styles. The collection will be distributed in major department stores and the best specialty stores nationwide and internationally.

Designed for a fashion conscious customer, the True Religion Brand Jeans footwear collection embodies timeless style and the hippie bohemian chic flair that have made True Religion a global leader in premium denim and casual sportswear.

Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, Inc. commented, "We are excited to launch our women's footwear collection and look forward to working with Titan on such an important category."

The collection is anchored by luxurious materials and details. Neutral leathers play a major role. Brown vachettas, nude baby calf and tan nubuck are featured prominently.

Metallic leathers, patent leathers and bright exotic skins are utilized as accents to the neutrals and make the collection stand out. This combination gives the shoes in the collection a seductive and playful mood, whether in an embellished flat, a braided wedge or a sexy stiletto.

Joe Ouaknine, CEO of Titan, stated, "True Religion Brand Jeans is a designer brand with a specific vision, differentiated design aesthetic, and a very loyal customer. In re-launching the women's collection, we see a multi-faceted opportunity to create fashionable ready-to-wear footwear for the True Religion Brand Jeans customer as well as a broader audience of consumers. We look forward to helping True Religion Brand Jeans expand into a global lifestyle brand and footwear powerhouse."

True Religion Apparel Inc


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