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Louis Vuitton's Paris luxury boutique with new collection

23
Nov '05
Louis Vuitton store
French fashion designer Louis Vuitton reopened the doors to its "house" at 101 avenue des Champs-Elysées after more than two years of renovation on October 12, 2005.

With a retail space of 1,800 square meters, the new Louis Vuitton store is the world's largest luxury boutique. In it, the women's and men's collections of leather goods, ready-to-wear, shoes, jewelry and writing tools are on offer, enhanced by the all-new collection of Louis Vuitton eyewear.

A mini line of leather items, shoes, watches and jewelry products has also been created exclusively for the reopening of 101 Champs-Elysées.

In the bookshop, alongside titles published by Louis Vuitton like the City Guide or Carnet de voyage, visitors can now discover a selection of titles devoted to art, travel and lifestyle as well as "Louis Vuitton: The birth of modern luxury" by Paul-Gérard Pasols, the first book to recount the extraordinary saga of Louis Vuitton.

This store belongs without question to Louis Vuitton's cultural heritage, since this is where the House inaugurated the largest travel shop of the era. The Champs-Elysées, by reputation the world's most fashionable avenue, inspired the "promenade" concept within the new Louis Vuitton "house."

The design of the Louis Vuitton building on the Champs-Elysées, and the very idea of the promenade are the work of American architect Eric Carlson, who cut through the interior volumes of the existing structure to create an exceptional multi-level circulation system which favors fluidity of movement.


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