Interviews
Louis Vuitton's Paris luxury boutique with new collection
23 Nov '05
4 min read
Inside the store, the visitor will discover with astonishment the absence of classic storeys. A succession of levels laid out in a spiral design leads to the heart of the store. A 20-meter-high atrium from which some 1,900 stems of polished steel descend, diffracting light, recalls the sparkling domes of the famous Lalique fountains that decorate the avenue outside.
In fact, throughout the store, surprizing creations and refined details echo the architectural elements of the Champs-Elysées, suggesting an extension of the avenue inside. The internal tiling, for example, repeats the pattern found on the avenue in the elegant nuances of brown and beige limestone.
The interior design is the work of architect Peter Marino. He uses only noble materials, such as wood, leather and stainless steel. His finishes are perfect and illustrate the House's long tradition of craftsmanship and excellence. The Champs-Elysées store also displays some of the Louis Vuitton presentation concepts, such as the luggage lounge or bag bar above which hang vintage trunks, where visitors can sit and choose the bag that best suits them.
Contemporary art also has a large part to play, and is completely integrated to the store's architecture. The work of three internationally-renowned artists is on show as a permanent exhibit.
A modular light-based structure projected onto a flat screen, "First Blush, Oct. 2005" by American artist James Turrell creates a visual encounter during which the visitor becomes aware of the fluctuation in their own perceptions.
In fact, throughout the store, surprizing creations and refined details echo the architectural elements of the Champs-Elysées, suggesting an extension of the avenue inside. The internal tiling, for example, repeats the pattern found on the avenue in the elegant nuances of brown and beige limestone.
The interior design is the work of architect Peter Marino. He uses only noble materials, such as wood, leather and stainless steel. His finishes are perfect and illustrate the House's long tradition of craftsmanship and excellence. The Champs-Elysées store also displays some of the Louis Vuitton presentation concepts, such as the luggage lounge or bag bar above which hang vintage trunks, where visitors can sit and choose the bag that best suits them.
Contemporary art also has a large part to play, and is completely integrated to the store's architecture. The work of three internationally-renowned artists is on show as a permanent exhibit.
A modular light-based structure projected onto a flat screen, "First Blush, Oct. 2005" by American artist James Turrell creates a visual encounter during which the visitor becomes aware of the fluctuation in their own perceptions.
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