Home / Knowledge / News / Fashion / Levi's & Brooks Brothers partner on a new line
Levi's & Brooks Brothers partner on a new line
30
Jul '10
Two renowned American apparel icons, the Levi's brand and Brooks Brothers, announce the launch of a new collection of jeanswear for men, Levi's Jeans, Made in the USA for Brooks Brothers. Available at Brooks Brothers stores nationwide, online and in Brooks Brothers catalogs beginning July 29, the collection is the latest in an ongoing series of special collaborations for both brands and re-affirms a shared commitment to products that are "made in America".

"From presidents to pop artists, pioneers with a distinctly American optimism have been devoted to the purpose and timelessness of Brooks Brothers and Levi's products," offers Carl Chiara, director of Men's and Women's Brand Concepts and Special Projects for the Levi's Brand, The Americas. "Levi's jeans and Brooks Brothers suits have been staples of American menswear through world wars and civil wars, booms and busts, and the continued transformation and redefinition of the American frontier; It may have taken us over 135 years, but we are finally joining forces and are excited to be doing something together!"

Lou Amendola, Brooks Brothers Chief Merchandising Officer, added, "For generations, nothing has conveyed the image of iconic American style more than a pair of Levi's jeans worn with a Brooks Brothers button-down shirt. With our exclusive jeans collection we have created something that is both authentic and timeless. It is our shared commitment to quality and craftsmanship combined with equal measures of innovation and tradition which have allowed both brands to stand the test of time."

Levi's Jeans, Made in the USA for Brooks Brothers features a carefully crafted assortment of sophisticated and classic jeans for Brooks Brothers' customers. Offered in a range of timeless finishes and washes, the line consists of the original and iconic 501 jean, the celebrated 505 jean (the zip-fly "sibling" of the 501 jean) and the modern and streamlined 514 Slim Straight jean. Each of these jeans is crafted in a factory in Los Angeles using imported materials.

Brooks Brothers collaboration with the Levi's brand is a truly natural and authentic fit. Brooks Brothers was a pioneer, introducing America's earliest ready-to-wear fashion emporium in 1818 just as the invention of the blue jean in 1873 defined the product category, both for the Levi's brand and all denim-makers to follow. Since then both companies – driven by a respect for quality and integrity that is embodied in Brooks Brothers' "Golden Fleece" and in Levi's Two Horse Design – have amassed a long history of serving the needs of pioneering men in the USA and around the world.

The Levi's brand


Must ReadView All

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

No-deal Brexit to entail 'substantial costs' for UK: IMF

Textiles | On 24th Sep 2018

No-deal Brexit to entail 'substantial costs' for UK: IMF

A ‘no-deal’ Brexit on World Trade Organisation terms would entail...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search