CURVExpo set to be hotter than ever this summer in NY & LV!

31 Jul '10

4 min read

What makes CURVExpo grow year after year? President Jean-Luc Teinturier cites the quality of the international brands the show attracts while creating a focused and dynamic space to bring together a diverse audience of retailers from a niche market. The show offers attendees a great ROI on their travel dollar with intensive three-day dynamic events centralized in one location. By showcasing not only fine lingerie, but also foundation wear, men's underwear, swimwear and loungewear fashions, CURVE shows allow attendees to reach all ends of the fashion landscape.

2010 is shaping up to be the best year yet for the CURVE shows. The first five months of the year were successful for the group of brands, and the lingerie segment has withstood the recession that hit the rest of the fashion industry. The brands have nonetheless responded to the current climate by creating new offerings at a wider range of price points to capture more consumers. Most importantly, popular culture has put lingerie front and center. From being featured on high-fashion runways and popping up in the media and music industry to finally becoming a wardrobe staple to be seen, not hidden – lingerie has become the hottest statement piece in fashion.

CURVExpo

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