Home / Knowledge / News / Fashion / The stride rite Family is proud to announce 'Robeez by stride rite'
The stride rite Family is proud to announce 'Robeez by stride rite'
Aug '10
Stride Rite Children's Group, a leading provider of premium children's footwear, announced that it is co-branding Robeez, the industry-leading Soft Sole pre-walker, as 'Robeez by stride rite.' With its beloved mini-masterpiece designs and 'best for baby' features, Robeez by stride rite is the first step in a full footwear solution for children spanning from pre-walkers to preschoolers and beyond.

Robeez by stride rite will continue to lead the way in providing premium baby foot coverings from the first cuddle to wobbly first steps and now integrated with the stride rite fit, quality and commitment that every mom trusts. The newly co-branded collection is available throughout all stride rite retail stores.

"Robeez by stride rite is stride rite's first introduction with new moms in providing them a full progression of shoes for every special moment and developmental step,” said Sharon John, president of Stride Rite Children's Group. “With the co-brand, we are ensuring current Robeez and stride rite moms have a collection of footwear that incorporates Robeez whimsical designs with stride rite quality, innovation and craftsmanship for their little ones to embrace life with confidence and playful energy every step of the way.”

Robeez by stride rite Soft Soles and Mini Shoez are ideal for babies who are developing and starting to gain motor skills for walking. This move is a natural pairing that brings new confidence to those first steps in baby shoes, which stride rite has been delivering since 1919. Robeez joined the stride rite family in 2007, and as the first step in the stride rite brand, Robeez by stride rite now offers the perfect learning-to-walk experience with shoes that support little feet and give them room to grow.

Each shoe is designed to flex and bend to help promote healthy natural foot development. And with the elasticized easy on, stay-on feature, those little feet will always be protected. Robeez by stride rite takes great pride and care in crafting the perfect pair of shoes. From fit to the finishing details in a final stitch, each shoe is created to give pre-walkers the very best protection.

The Robeez by stride rite collection will continue to feature multiple designs and styles for the newborn to two-year-old with its Original Soft Soles and Mini Shoez collections that include Eco Soft Soles, 3D Soft Soles, Mini Shoez and Booties.

Stride Rite Children's Group

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