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Premiere of The Same Guy Spring 2011 Collection at Project LV

Aug '10
The Same Guy clothing line is premiering its Spring 2011 collection of easy-to-wear staples at Project Las Vegas, Booth #18000, at Mandalay Bay Convention Center, August 17-19, 2010. The latest designs revolve around minimalist aesthetics that fit every lifestyle and occasion.

The Same Guy is so much more than a basic clothing line. Each garment is designed and produced with carefully selected materials, painstaking attention to detail and unique designs. Fashion designer Christian Audigier spent months choosing the finest materials to use as the foundation for the garments. He then directed his creative genius toward incorporating proprietary denim washes and treatments, producing garments with an unforgettable feel.

The pieces are sewn into a variety of flattering and versatile bodies. Rounding out the designs is a wide range of extraordinary color choices. Each piece is meticulously planned and executed for the perfect fit and feel.

The Same Guy offers different groupings of clothing to suit all fashion needs. The Softest line consists of sensuous cottons that hug your body like a second skin. Each garment in the Toughest line is intricately treated, and the unique pieces contain holes, wham stitching, grinding and raw edges. The Delicate line offers an unprecedented 80/1, and is the most luxurious, silk to the touch cotton available on the market today. Other group offerings include the Freshest, which brings innovative fabrics in the newest bodies; the Velvet incorporates odyssey and sea washes that are truly one-of-a kind; and the Fearless, using specialty washes such as acid wash, can wash and white seam takes fine jersey to a whole new level. The Same Guy garments are treated individually, so no two pieces are ever the same.

The Same Guy is the clothing you live your life in. All garments are made in the USA, in Los Angeles, California. The Same Guy offers knits for men and women and retails between $32 and $92, making the collection affordable and practical.

The Same Guy presently has stores in Los Angeles on Melrose Avenue, New York and San Francisco, and has launched in Europe and Asia. It is also available at Bloomingdales, and exclusive retailers such as Kitson, Atrium, Le Lotus Bleu, Lulu Denim and Lulu Couture.

Christian Audigier

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