MNG by MANGO to be star product of F/W at JCPenney
19 Aug '10
3 min read
Giving customers a new, exciting reason to shop early and often, J. C. Penney Company, Inc. announced the launch of MNG by Mango, bringing high quality, affordable European runway fast fashion directly to the JCPenney customer. JCPenney is the exclusive U.S. department store retailer for MNG by Mango, with new merchandise arriving at JCPenney twice monthly.
The collaboration between Mango and JCPenney capitalizes on the strengths of both companies, combining Mango's fast fashion leadership with JCPenney's merchandising, marketing and inventory management capabilities. MNG by Mango expands JCPenney's exceptional, exclusive contemporary assortment which currently includes ALLEN B, I Heart Ronson and Bisou Bisou and builds on the successful integration of Sephora inside JCPenney enabling the Company to continue to capitalize on its full fashion potential with top, global brands.
"The launch of MNG by Mango is a testament to our success in making JCPenney a first-choice style destination and the department store leader in fast fashion," said Liz Sweney, JCPenney's executive vice president and senior general merchandise manager. "Contemporary apparel for women is our fastest-growing category and we believe the launch of MNG by Mango at JCPenney - with its standout shop-within-a-shop experience and constant flow of fresh new merchandise - will allow us to create a sense of discovery for our customers every time they shop, allowing us to grow our market share."
MNG by Mango will present a full contemporary lifestyle offering of career and casual women's sportswear as well as handbags, accessories and footwear.
Creating an impactful brand presence and specialty store feel, MNG by Mango will be featured in-store in a dedicated shop-within-a-shop experience that will transform JCPenney's contemporary offering. The shop-within-a-shop will be presented with the look-and-feel of a stand alone Mango store, including the retailer's signature black and white logo, stylized fixtures and chandeliers, as well as lifestyle images and mannequins featuring head-to-toe looks showcasing the latest fashion trends.
The brand will be available on jcp.com and in 77 JCPenney stores across the country beginning in fall 2010 and will expand into 600 stores by fall 2011. Additionally, Associates at any of JCPenney's 1,107 stores will be able to assist customers interested in purchasing MNG by Mango merchandise as all point-of-sale registers are connected directly to jcp.com.
Mango, a leading international fashion retailer - currently in 100 countries - has been well received in every new market it enters and has begun to expand its store base in the U.S.