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Colbert French luxury festival at The Dubai Mall
Aug '10
French luxury brand Comité Colbert is partnering with The Dubai Mall, the world's largest shopping and entertainment destination, to organise the region's first-ever Colbert Festival in Dubai, from October 29 to November 7, 2010.

Comité Colbert is an association that consists of a membership of 75 French luxury brands and 11 associate members – prestigious French Cultural institutions - and is famous for the promotion of the international aura of French Art de Vivre.

The Dubai Mall is regarded as the fashion trend-setter in the region with a dedicated Fashion Avenue featuring over 70 global haute couture brands. The partnership highlights the premier position of The Dubai Mall as the destination for high-end fashion and cultural events.

The Middle East constitutes a promising market for French luxury. In all of the Middle Eastern countries, the number of projects undertaken by Colbert companies is on the rise; Festival Colbert is a celebration of their commitment to the region and promises to be an event with French style that is conceived as a journey into the imaginative world of French luxury and an initiation to French Art de Vivre, with The Dubai Mall partnering to bring the prestigious event for the first time in the region.

Colbert members specialized in jewellery, fragrances, crystal, leather goods, decoration, hospitality and gastronomy, faience and porcelain, silver and bronze, haute couture and fashion design are mobilized to present the best of French luxury. Most participating brands have their flagship stores or Middle East debuts in The Dubai Mall, highlighting the high-end offering of the world's largest shopping and entertainment destination.

The Colbert Festival is a special path that will run past the stores of Colbert members and through the public areas of The Dubai Mall and outstanding objects will be displayed, many of them for the first time in the Middle East. There will also be a programme of special events and demonstrations including artisans showing their skills or talks by designers.

Speaking about Festival Colbert in Dubai Elisabeth Ponsolle des Portes, President and CEO, Comité Colbert said, “It gives us great pleasure to announce an event of this magnitude in the Middle East; it reassures the commitment by the French luxury brands to the region. The Middle East makes up eight percent of the overall French luxury brand market, which we have seen grow year on year.”

She added, “We at Colbert feel that having an event of this nature not only allows us to impart the French know how, but also allows us to further learn about the art and culture of the region, which is both rich and unique. We are also honoured to partner with The Dubai Mall, an international shopping destination, for the preliminary Colbert Festival in the region; what better setting could an event ask for with its convenient location and beautiful settings that attract all genres of people.”

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