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Extension of Original Penguin by Munsingwear to fragrances
03 Sep '10
2 min read
Perry Ellis International announced that it has entered into a license agreement with Falic Fashion Group to create, manufacture and distribute men's and women's fragrances under the Original Penguin by Munsingwear brand.
"We are very excited about the opportunity to extend the Original Penguin by Munsingwear brand to fragrances, an area where we believe Falic Group can create new products to attract a younger consumer and increase the lifestyle attraction of the brand," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.
The agreement encompasses men's and women's fragrances for distribution in the Americas, Europe, India and the Middle East. Initially, the men's fragrance will launch in early 2011 in the United States and the United Kingdom, as well as at 23 Original Penguin stores around the world. The women's fragrance will follow shortly thereafter.
"The Original Penguin by Munsingwear brand offers unique style, a devoted following and possesses the necessary qualities to ensure the development of a successful fragrance line," said Jerome Falic, Chief Executive Officer of Falic Fashion Group. "It offers a perfect fit with our strategy of expanding our brand portfolio."
In 1955, Minneapolis-based Munsingwear - an underwear and military supply company - ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America - an ORIGINAL PENGUIN. Original Penguin by Munsingwear has grown into a complete lifestyle brand creating classic sportswear apparel and accessory collections for men, women and boys who love great style and smart clothing. Currently, Original Penguin has eight brick-and-mortar locations across the United States and an additional 15 internationally.
"We are very excited about the opportunity to extend the Original Penguin by Munsingwear brand to fragrances, an area where we believe Falic Group can create new products to attract a younger consumer and increase the lifestyle attraction of the brand," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.
The agreement encompasses men's and women's fragrances for distribution in the Americas, Europe, India and the Middle East. Initially, the men's fragrance will launch in early 2011 in the United States and the United Kingdom, as well as at 23 Original Penguin stores around the world. The women's fragrance will follow shortly thereafter.
"The Original Penguin by Munsingwear brand offers unique style, a devoted following and possesses the necessary qualities to ensure the development of a successful fragrance line," said Jerome Falic, Chief Executive Officer of Falic Fashion Group. "It offers a perfect fit with our strategy of expanding our brand portfolio."
In 1955, Minneapolis-based Munsingwear - an underwear and military supply company - ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America - an ORIGINAL PENGUIN. Original Penguin by Munsingwear has grown into a complete lifestyle brand creating classic sportswear apparel and accessory collections for men, women and boys who love great style and smart clothing. Currently, Original Penguin has eight brick-and-mortar locations across the United States and an additional 15 internationally.
Perry Ellis International Inc
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