Shoppers footprint jump 77% at PriceGrabber on black Friday

28 Nov '05

3 min read

Leading online comparison shopping service, PriceGrabber unveiled Black Friday shopping data from its site that demonstrates a strong surge in online shopping as consumers flocked to the comparison shopping service for their holiday shopping.

This year, PriceGrabber saw a 77 percent increase in the number of shoppers over last year's Black Friday, the day after Thanksgiving that is considered the kick-off of the retail holiday shopping season.

According to Jupiter Research, forecasts predict that 2005 online holiday sales will reach $26 billion in the US, an 18 percent increase over last year.

On Nov 25, PriceGrabber generated customer referrals to merchants led to more than $192 million in sales with an average order referral of $420.

Shopping Trends Indicate Spike In These Categories:

Apparel: Increased by 394 percent compared to 2004

Home & Garden: Increased by 296 percent compared to 2004

Jewelry: Increased by 211 percent compared to 2004

Sporting Goods: Increased by 180 percent compared to 2004

Electronics: Increased by 44 percent compared to 2004

Top Selling Product Categories On Black Friday

1. Digital Cameras
2. Gaming Consoles
3. Apparel (Women's Dresses & Men's Outerwear)
4. MP3 Players
5. Plasma TVs
6. Laptops
7. Electronic Toys
8. Fragrances
9. Jewelry & Watches
10. Home Appliances

Shop now, procrastinate later!This holiday season online shopping started early, but will run late:

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