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Cynthia Rowley launches 'Dress Up' Adhesive Bandages

08
Sep '10
BAND-AID Brand Adhesive Bandages partners with renowned designer Cynthia Rowley to add fashion to the function of healing with the launch of limited-edition "Dress Up" Adhesive Bandages. BAND-AID Brand Adhesive Bandages launches TheBandAidList.com, where consumers nationwide can enter for their chance to win the highly sought after product.

Through TheBandAidList.com, the makers of BAND-AID Brand Adhesive Bandages will give away tins of BAND-AID Brand by Cynthia Rowley Adhesive Bandages to 250 lucky winners over a period of five weeks.

These limited-edition BAND-AID Brand by Cynthia Rowley Adhesive Bandages come in a collector's edition tin and are available in fourteen designs including lace, sequins, gems, gold chains and even a complete runway show. Consumers will be able to share with friends this opportunity to get this must-have accessory for fall wardrobes. The "Dress Up" Bandages, introduced in late August, are already a hit and have generated great enthusiasm among shoppers and media.

"It's exciting to have the opportunity to design an iconic piece of imagery--the BAND-AID Brand Adhesive Bandage--and treat it like a little work of art," said Cynthia Rowley.

"While the BAND-AID Brand Adhesive Bandage, and specifically our decorated adhesive bandages, have always been very popular with kids, we've seen increased interest from adult consumers who are looking for a stylish way to 'Dress Up' cuts during the healing process," said Bryant Ison, Senior Brand Manager, BAND-AID Brand Adhesive Bandages. "Cynthia Rowley has been a great partner in lending her creativity to help us bring this category into the limelight for adults in the U.S., and having Cooper-Hewitt onboard makes the project even more special."

The bandages are also available for a limited time at Cynthia Rowley stores, CynthiaRowley.com and at The Shop at Cooper-Hewitt, for a retail price of $9.99. A donation from the project will benefit Design Ignites Change, an organization that engages high school and college students in multidisciplinary design and architecture projects that address pressing social issues in their own communities. Proceeds from the sale at The Shop at Cooper-Hewitt will benefit the museum's programs.

"As a museum that champions great design and its impact on daily life, Cooper-Hewitt is excited to feature the BAND-AID Brand by Cynthia Rowley Adhesive Bandages in The Shop," said Caroline Baumann, Associate Director of the museum.

BAND-AID Brand Adhesive Bandages will also serve as lead sponsor at the Cynthia Rowley Spring 2011 runway show at Lincoln Center on September 11, 2010 during New York Fashion Week.

BAND-AID Brand Adhesive Bandages


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