Home / Knowledge / News / Fashion / Johan Lindeberg & Kellwood to launch BLK DNM

Johan Lindeberg & Kellwood to launch BLK DNM

13
Sep '10
Swedish fashion designer, Johan Lindeberg, has officially joined forces with Kellwood as Creative Director of BLK DNM (pronounced Black Denim), a New York based denim brand to launch in the United States and Europe February 2011.

Lindeberg began his career in denim as the International Marketing Director for Diesel and left in 1995 to create his eponymous lifestyle brand, J.Lindeberg, in 1996. Following his departure from his namesake label in 2007, Lindeberg became Creative Director for Justin Timberlake's William Rast brand for over two years. His latest venture, BLK DNM, features a European design esthetic inspired by the style and culture of New York City's downtown creative community.

BLK DNM's line has a non-seasonal approach with a product range starting with 60 items (denim and non-denim) for women and men. The product range will be updated regularly throughout the year allowing for constant injections of newness into the line. Inspired by the style of the contemporary art community and Lindeberg's own esthetic, BLK DNM will offer its customers the ability to update their look without being bound by seasonal trends.

Distribution and accessibility of the line will be based largely on a comprehensive and advanced e-commerce platform serving as the main point of sale with no traditional wholesale accounts. BLK DNM will also open a flagship space in downtown New York with plans for additional domestic and international stores. This business concept offers a new generation of customers immediate access to product, while liberating the brand from untenable production and delivery schedules.

"Right now we're experiencing a transitional phase in the global denim market," notes Michael Kramer, Chief Executive Officer and President of Kellwood. "Now is the time to capitalize on the movement. Under Johan's direction, BLK DNM will revolutionize the industry. It's like no other brand in the market right now."

"BLK DNM has been on my mind for a long time but I still needed to find the right partner to get this very personal project off the ground. In Kellwood, I have found the perfect compliment I was looking for and together we intend to build this into a global brand inspired by the city I have made my home," added Lindeberg.

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister. Kellwood also operates Vince retail stores and Sag Harbor outlet stores across the U.S. Kellwood brands are a perfect combination of fashion and quality.

Kellwood Company


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search