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JJF creates great atmosphere for business meetings

Sep '10
The 18th edition of the Japan Jewellery Fair 2010, organized jointly by UBM Japan Co Ltd and the Japan Jewellery Association, took place on 1-3 September at the Tokyo Big Sight Exhibition Center in Japan. The fair this year featured 362 exhibitors from 18 countries and regions and attracted a strong audience of 14,651 visitors in spite of the slow economy and this year's unusually hot weather.

Many exhibitors commented positively about this year's show.We received many favourable comments about the quality of visitors.

Selection of Exhibitor Comments:

• “JJF created a great atmosphere for business meetings.”
• “We sold over US$200,000 of product just on the first day.”
• “We made new trades with buyers from major department stores on the first day.”
• “No consumer's walking around in the exhibition halls. The number of professional buyers makes JJF a professional trade show.”
• “We received trade inquiries from not only buyers from Tokyo but also retailers from Japanese regional cities.”
• “The best timing to promote new designed jewellery“
• “The sales on the first two days reached US$400,000.”
• “This is the first time to join the show but we are happy with the result. As I had been told, JJF brought high quality buyers to our booth.”

“We doubled the size of our booth this year from 9sqm to 18sqm, so we were able to display a wider range of our products. As a result, the responses from visitors were more than twice the level of last year.”

Many exhibitors valued the ability to link the presentation of products on their booth with participation in concurrent events, such the fashion shows. Professor Kim Seung-hee, the head of the Korean designers group Gallery Sowyen, was particularly enthusiastic about this aspect of the show. Last year the group joined the JJF designer jewellery fashion show, but this year they organised their own show entitled Korean Jewellery Fashion Show. “The impact this year was much higher than last year because we had our own dedicated event” commented Professor Kim.

The JJF industry seminars, which were held throughout the three-day event, attracted full-capacity audiences for almost all sessions. Seminar sessions focussing on international markets business opportunities were heavily attended.

JJA Jewellery Design Award 2010
Japan's Most Creative and Progressive Jewellery Designs are Showcased to the World

The JJA Jewellery Design Award is the most well-known jewellery design contest with the highest prestige in Japan. It is held by the Japan Jewellery Association annually in order to encourage and discover products and producers that excel in excellence in creativity and technique and improving skills.

The winners of this year's JJA jewellery design awards were announced and presented with their prizes at the fair ground at the Japan Jewellery Fair 2010. The presentation ceremony on stage, held on the first day of the show, introduced the top eight award winning jewellery items through a fashion show that brought alive the full creative spirit of the winning designs.

UBM Japan Co Ltd

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