Home / Knowledge / News / Fashion / First international casting for 'softer-sized' models by Elena Mirò

First international casting for 'softer-sized' models by Elena Mirò

22
Sep '10
In the past few weeks, many statements and messages have been sent to the numerous communities and social networks online from the vast public of “softer-sized” ladies (as well as those who cannot be categorized in a specific size bracket) as a result of the cancellation of Elena Mirò from the official calendar of Italy's Camera Nazionale della Moda (National Chamber of Italian Fashion).

The online population is in turmoil and sending in thousands of messages. This is the voice of a public of real women, living in close contact with the everyday beauty. Comments made in the heat of the moment by plus-sized models, by the vast public of “softer-sized” ladies (as well as those who cannot be categorized in a specific size bracket) who all express the disappointment and bitterness for their cancellation from the official spotlight of our catwalks, not so much due to the market target which is quite elevated (35% of Italian women), as much as for the healthy and sunny conception of femininity that was recaptured with such effort over the years.

Many good intentions, words, articles and official documents all thrown to the wind. This is all happening right when a great trend towards this fuller-figured conception of femininity is lighting up the catwalks in the United States with creations by America's great designers. To those who wish to take Elena Mirò out of the spotlight, we respond with the cheerful, purposeful and proactive attitude that has always distinguished the actions and ideas of this brand by choosing once again to assert its positive philosophy and values through a new, important project.

Elena Mirò is announcing its first International Casting for “softer-sized” models on the Internet. A new, ambitious project addressed to girls from all over the world with the objective of unanimously encouraging the aspirations of a boundless public and to promote the conception of femininity that is synonymous with physical and mental health. Recruiting will take place on a new website that has been launched for this occasion and will be supervised by Elena Mirò through the Ciao Magre (Goodbye Skinny Girls) agency, a name that recalls a time-honoured slogan as well as the first Italian agency for “softer-sized” models.

The girls chosen thanks to this casting will become the new faces and models for photo shoots, fashion shows, Elena Mirò events and for another 4 brand names specialised in plus sizes.

The selection will be focused upon three different sizes/brackets:
Size 44: bust 96 cm, waist 76 cm, hips 102cm
Size 46: bust 100 cm, waist 78 cm, hips 106 cm
Size 48: bust 104 cm, waist 82 cm, hips 110 cm

With this new, important project, Elena Mirò confirms her wish to be the true reference point for real women throughout the world and to represent the perfect union between Italian fashion and taste and suitability for easy wear.

Miroglio Group


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

Bangla garment accessories sector may lose Tk 1500 cr

Bangladesh's garments accessories and packaging sector may incur a...

Pic: Shutterstock

Textiles | On 20th Feb 2020

CV outbreak lowered China's cotton consumption: USDA

The novel coronavirus (CV) outbreak and its potential ramifications...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search