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EcoGir holds runway show of RS POP shop's lab at MBFW

Sep '10
New York City celebrated Mercedes-Benz Fashion Week and EcoGir, by Bagir International was part of the action again this year. Following up from last year's Fashion Week when EcoGir released tow Eco-Ambassadors to the famous tents of Bryant Park. This year EcoGir had two runway shows providing invited attendees and New Yorkers an eyeful of fashionable suiting made from sustainable fabric. EcoGir is a collection of tailored clothing created from recycled plastic PET bottles. Joining with RS POP Shop, EcoGir hosted a fashion week closing party on the rooftop of the Roger Smith Hotel.

For New York City fashion week, RS POP Shop, an innovative concept of traditional fashion boutiques, has been hosting designer's showcases. Using a converted storefront located on the corner of Lexington Avenue and 47th Street, now referred to as the "The Lab", RS POP Shop hosts fast paced performance art and installation exhibitions. EcoGir presented two showcases of their Machine Washable-Tumble Dryable and Recycled Polyester collections. On September 16th, 2010 EcoGir's first showcase was at 2PM and a held a second showcase at 6PM.

Both Showcases were invite only, provided VIP seating for 30 guests and had additional attendees fill the standing room. The runway shows were visible from the busy sidewalk and projected onto a large flat screen monitor for public viewing. The heavy pedestrian traffic of Midtown Manhattan on Lexington Avenue crowded the shop front windows and was able to hear the action inside from speakers that broadcasted out onto the street.

EcoGir's line up was presented by six male models and three female models. Changing the outfit lineup only slightly between showcases a total of twelve suits were shown. The showcase featured traditional colors of black, tan, and gray garments with pinstripes being most dominant pattern in the men's and women's wear. Highlights of the collection were EcoGir's tuxedos. These included a Blue Sharkskin Tuxedo with Sateen Collar made popular by Jason Mraz, a Notch Lapel Tuxedo with piping and a Shawl collar Tuxedo both in Black.

Immediately after each show, models provided individuals an opportunity to ask questions and feel the garments. Many attendees were impressed with EcoGir's fashions and craftsmanship of garments created from recycled polyester. EcoGir proves that sustainable fabrics have come a long way and can be stylish.

Among those who attended the showcases was Designer Sabina Les from Sabina Les Scarves, Designer Matthew Ossenfort from Macys, Jewelry Designer Patricia Brown, Dr. Steven Roman- Celebrity Physician, Sharon Ollivierre, Director of Woven Production, Jones New York, and Jillian Sprague-Assistant Editor of MR Magazine.

"Mercedes-Benz Fashion Week is special to New York and important to the fashion industry. EcoGir is proud to remind the world that being stylish and eco-friendly is possible. At EcoGir we believe being sustainable is a daily lifestyle. Every day is Earth Day for EcoGir" says Tim Danser, VP of Marketing for Bagir International.

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