EcoGir holds runway show of RS POP shop's lab at MBFW

22 Sep '10

5 min read

The 2pm showcase was followed by 6:30 pm showcase proving fashion can triumph over inclement weather. Just before the expected invites were to arrive, New York City was drenched by a severe thunderstorm. Flash floods, heavy winds and lightning delayed the start of the show by thirty minutes. Panman productions, John Knowles' NYC based video production company, had the cameras rolling and broadcasting live online starting at 6pm. Immediately after the evening showcase the entire crew relocated to the roof of the Roger Smith Hotel for the Emerging Designers Ball which was sponsored by EcoGir.

The RS POP Shop Emerging Designer's Ball celebrated a week of fashion and was held on the rooftop of the Roger Smith Hotel. This "closed to the public" party brought all the designers participating in RS POP Shop's Emerging Designers Fashion Week together along with fashionistas and VIPs of the industry. Customized drinks featuring Hendricks Gin, Milagro Tequila, and Glenfiddich were provided by Liquior distributor William Grant & Sons. While sipping on delicious cocktails guest were treated to a feast of jumbo prawns, raw oysters, mussels, chicken satay, braised short rib sliders, prosciutto ham, artisanal cheeses and fruits and fresh vegetables. Satisfying sweet tooth cravings, Gnosis Chocolate, an organic chocolate provided a full table of samples from their different products and mini cupcakes. A live DJ artfully mixed music and tunes used in each runway show and kept everyone in high spirits.

Panman productions conducted live interviews that were broadcasted on the internet. Projected onto the back wall of the rooftop solarium were live video feeds from the party and clips from all the runway shows of the week. Melissa Gonzalez, Co-founder of RS POP Shop interviewed Matthew Ossenfort about Macy's first offering of EcoGir, the Alfani Suit Separate, which is now available exclusively at Macys.com; Sharon Ollivierre chatted live about Jones New York's hugely successful line created by EcoGir while Sabina Les enjoyed her interview about attending the fashion show and her upcoming role as Judge for the RS POP shop and EcoGir Student Internship Competition.

From designers to fashionistas, everyone dress fierce and showed a passion for fashion.

EcoGir

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