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John Bartlett designs Bon-Ton men line

05
Oct '10
The Bon-Ton Stores, Inc. announced the signing of a license and design agreement with Tharanco Lifestyles LLC and acclaimed fashion designer John Bartlett for an exclusive private label collection of men's apparel and accessories. Under the agreement, the collection will be designed by John Bartlett while Bon-Ton manages sourcing, manufacturing, distribution and marketing of the line.

“We are very excited about our partnership with John Bartlett,” commented Bud Bergren, President and Chief Executive Officer of Bon-Ton. “The line for Bon-Ton will echo the John Bartlett brand, which is synonymous with classic, well-tailored American sportswear. John's collection will make an exciting addition to our extensive portfolio of exclusive private and national brand offerings our customers continue to appreciate.”

“I am thrilled to take on this new opportunity,” added John Bartlett. “Bon-Ton has established itself as a destination for quality, fashionable wares and I am happy to be the newest member of the team. My partners and I at Tharanco Lifestyles look forward to contributing marketing expertise and my aesthetic sensibility through this new joint venture.”

The line designed by John Bartlett will be available for Fall 2011 and will include an extensive collection of separates cohesively designed to create the building blocks of a male wardrobe. Men will find that the original aesthetic Bartlett brings to his high-end collection, such as tailoring and classic sportswear separates, will be available in his brand for Bon-Ton. The collection will be launched with a media and marketing program and personal appearances by John Bartlett.

The Bon-Ton Stores Inc


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