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Lucky-HSN to debut Capsule Collections from top designers

Oct '10
HSN, a leading multichannel retailer, and Lucky magazine are furthering their highly successful partnership by launching a new, one-of-a-kind capsule collection with three of the industry's most sought-after designers.

This exclusive collection consists of limited-edition clothing, shoes, handbags and accessories created by LP by Linea Pelle, Thread by Thread Social, and Matt Bernson Special Project, and will be available during a four-hour live television special on HSN Tuesday, October 19 from 1PM to 3PM ET and 10PM to 12AM ET. The three designers will appear alongside host and Lucky editor Elise Loehnen.

Lucky Editor-in-Chief Brandon Holley said: "Because it's been a great partnership between Lucky and HSN and such a meaningful arena for designers to get exposure to a wider audience, this latest installment of the Designer Capsule Collection is filled with even more gorgeous clothing and accessories. It's a thrill to have such talented designers on board and we expect that the collection will sell out quickly."

The capsule collections capture the flair and aesthetic of each designer and are available at accessible prices.

"HSN's has transformed its fashion business with the addition of exclusive new collections from some of the world's top designers," said Lynne Ronon, Executive Vice President of Merchandising for HSN. "Our partnership with Lucky has been a key component of that transformation as we work together to introduce exciting new fashion discoveries to our customers from some of the industry's brightest stars."

Items from the premiere capsule collections include:

• Linea Pelle: 2 leather belts in 2-3 colorways per style, 1 zip-top wallet (could double as a clutch) in 6 color options; and 3 roomy leather bags in 3 color options each.
• Thread by Thread Social: 5 day-to-night dresses offered in 3-5 color options; 1 chic sweater with oversized satin bow offered in 4 colorways; and 1 pair of sexy, slim-fitting charmeuse pants.
• Matt Bernson: 2 different styles of clogs in 2-3 colorways each; 1 perfect ballet flat with cap toe in 5 color options; 2 different fold-over booties in 2-3 colorways each; and 1 flat, rugged boot with faux fur lining in 2 colorways.

HSN is an interactive lifestyle network and retail destination, offering an assortment of exclusive products combined with top brand names.


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