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Collective Brands brings Payless to new international markets
21 Oct '10
4 min read
Payless Stores in Indonesia
Payless ShoeSource has signed another multi-year franchise deal with MAP ACTIVE, a division of public listed P.T. Mitra Adiperkasa tbk , the largest branded retail marketing company in Indonesia with over 700 stores ranging from Department stores to specialty retail concepts in Sports Fashion and Food & Beverage. Headquartered in Jakarta , MAP ACTIVE will bring Payless stores to Indonesia, Malaysia and Singapore in a long-term franchise deal that provides potential to exploit the maximum store growth possible.
The two companies announced the opening of 20 stores across the three territories in 2011, followed by an aggressive rollout of stores in 2012 and beyond. Indonesia -- Southeast Asia's largest economy with more than 240 million shoppers and a rapidly expanding middle class -- is Payless' largest franchise market opportunity to date.
"We are excited to partner with MAP ACTIVE to address the burgeoning Indonesia market with its significant population and its emerging economy. As well, Malaysia and Singapore have very strong and growing middle class economies, which are a good match for Payless," said Via. "We know that shoppers in these markets will appreciate our Payless brand promise."
MAP ACTIVE Chief Operating Officer, Michael Capper, said, "Our long term agreement with Payless ShoeSource gives us the confidence to maximize investments and tap the true shopper potential of Indonesia and the surrounding peninsula. Our partnership is well balanced. Payless will supply brand expertise and seasonal product collections, while MAP ACTIVE will unlock the market bottleneck to expose Payless to the necessary shopper scale that is so vital in emerging economies."
Payless ShoeSource has signed another multi-year franchise deal with MAP ACTIVE, a division of public listed P.T. Mitra Adiperkasa tbk , the largest branded retail marketing company in Indonesia with over 700 stores ranging from Department stores to specialty retail concepts in Sports Fashion and Food & Beverage. Headquartered in Jakarta , MAP ACTIVE will bring Payless stores to Indonesia, Malaysia and Singapore in a long-term franchise deal that provides potential to exploit the maximum store growth possible.
The two companies announced the opening of 20 stores across the three territories in 2011, followed by an aggressive rollout of stores in 2012 and beyond. Indonesia -- Southeast Asia's largest economy with more than 240 million shoppers and a rapidly expanding middle class -- is Payless' largest franchise market opportunity to date.
"We are excited to partner with MAP ACTIVE to address the burgeoning Indonesia market with its significant population and its emerging economy. As well, Malaysia and Singapore have very strong and growing middle class economies, which are a good match for Payless," said Via. "We know that shoppers in these markets will appreciate our Payless brand promise."
MAP ACTIVE Chief Operating Officer, Michael Capper, said, "Our long term agreement with Payless ShoeSource gives us the confidence to maximize investments and tap the true shopper potential of Indonesia and the surrounding peninsula. Our partnership is well balanced. Payless will supply brand expertise and seasonal product collections, while MAP ACTIVE will unlock the market bottleneck to expose Payless to the necessary shopper scale that is so vital in emerging economies."
Collective Brands Inc.
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