Home / Knowledge / News / Fashion / Kinder Aggugini to design rotating series for Macy's

Kinder Aggugini to design rotating series for Macy's

22
Oct '10
Macy's announced a new fashion initiative that will engage acclaimed fashion designers to create a series of rotating collections for the retailer's contemporary fashion "Impulse" department. Launching in February 2011 and continuing through the year, a new designer capsule will rotate onto the floor approximately every two months and will offer limited-edition women's apparel pieces to be sold in 235 Macy's stores and on macys.com.

Kinder Aggugini, a London-based designer who has worked with fashion icons and design houses including John Galliano, Vivienne Westwood, Paul Smith, Calvin Klein, Costume National and Versace, will be the designer to inaugurate Macy's international capsule collection series in February 2011 with a line that captures his covetable rocker-chic aesthetic.

"It is an incredible privilege to have the opportunity to bring established and renowned fashion designers from across the globe to Macy's fashion-seeking customer," said Jeff Gennette, Macy's chief merchandising officer. "The launch of this designer program affirms that Macy's is a unique destination for fashion, bringing sophisticated design and aspirational fashion to a customer that desires and demands constant newness in her wardrobe. We are confident that Kinder's unique styling and intriguing background will appeal to Macy's 'Impulse' customer and satisfy her desire for high-end fashion at an affordable price."

The Kinder Aggugini capsule will be the first collection to be revealed in the designer series. Distinctly Aggugini, the line will feature modern, feminine and figure flattering silhouettes in two contemporary color stories: grey and blue with purple prints and soft pink and black. The line will feature jackets, knitwear, dresses and shorts. Key items will include tailored leather and bouclé jackets, soft cardigans, ultra feminine silk shorts and Kimono-style dresses with Kinder's signature touches. Clearly a reflection of Kinder's personality, this collection fuses his Savile Row skills with refined elements of his signature looks and rock n' roll attitude. Each piece is collectible, and when combined together, translates into a wardrobe full of surprises and total individualism. Other designers in the series will be announced individually in advance of each capsule.

"My first encounter with Kinder was in London at his runway show for Spring 2010," said Nicole Fischelis, group vice president and Fashion Director of Macy's. "I did not know anything about his amazing background, but I was blown away by the mastering of his craft, his interesting fabric mixing, unique prints and color sensibility. A story was unfolding with an edge of whimsy that was almost surreal."

"When I was approached by Macy's, I thought they were going to ask me to be in the Thanksgiving Day Parade," said Kinder Aggugini. "Imagine my surprise when I heard they wanted me to design a line for their stores all over the U.S. So I thought; a designer known for handcrafted luxury aimed to the fashion elite, to create a contemporary line for the kids of America? Oh yeah, sounds great! Let's do it! And we can make it different. Let's design it as if it was a runway collection, make this line about silhouettes, colors, draping and structure. The idea is to give it a chic look, that feels sexy and edgy and best of all, you can afford it."

Macy's Inc


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Angola spends $235 mn on apparel imports in 2019

Angola spent $170 million on new imported clothes and $65 million on...

Pic: Prada Group

Fashion | On 25th Feb 2020

Raf Simons, Miuccia Prada now Prada co-creative directors

Raf Simons will join Prada as co-creative director from April 2,...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search