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Trans World ties with renowned Swedish fashion icon

12
Nov '10
Trans World Holding, the owners of Dandy Mega Mall, the leading shopping destination in Egypt, announced an agreement with H&M, Hennes & Mauritz, an internationally renowned fashion retailer from Sweden, to open a new H & M store in Egypt in partnership with Mohamed Mahmoud Elshaya, a leading retail company in the Middle East.

Strategically located on the Cairo-Alexandria Desert Road, Dandy Mega Mall has become the newest location for H & M. The new H&M store, which occupies an area of 1,600 square meters, opened its door to its customers on November 11th.

The tie-up with H & M is the latest in a series of agreements signed by Trans World Holding with a number of international retailers to open stores at Dandy Mega Mall including the renowned UK Company, Marks & Spencer.

Mr. Ahmed El Sharkawi, Vice President of Trans World Holding – the owner of Dandy Mega Mall – expressed his delight over the agreement with H&M: “This agreement is yet another indication of the unique advantages and features of Dandy Mega Mall as a leading shopping destination in Egypt that attracts international companies seeking a presence in the Egyptian market”.

Mr. El Sharkawi added: “H&M selected Dandy Mega Mall as the location for its newest store in Egypt based on the huge success achieved by the mall over the past few years, especially because it has become the natural focal point for all fashion conscious shoppers in Egypt, who are looking for the best of haute couture fashion and international lifestyle offerings”.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are over 1,600 H&M stores in 40 countries around the world. H&M has 68,000 employees and achieved sales including VAT in 2007 of SEK 92,123 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. For further information visit www.hm.com

Trans World Holding Company is one of the biggest conglomerates in Egypt, with its subsidiary companies offering a diverse range of services including tourism, car rental, real estate, and entertainment activities. Dandy Mega Mall is already home to nearly 200 leading home-grown and international brands offering shoppers a wide range of merchandise including fashion, lifestyle, jewelry, home accessories, optics, beauty products, and electronics, plus a multitude of restaurants, cinemas and children entertainment venues.

M.H. Alshaya is one of the leading retail companies operating in the Middle East and is the franchisee for more than 42 international retail brands including e.g. Debenhams, The Body Shop, MAC, and Starbucks Coffee. Based in Kuwait, Alshaya operates more than 1000 stores across eleven countries. Alshaya Retail employs more than 8000 people of 46 different nationalities.

Commenting on the on-going expansion at Dandy Mega Mall, Mr. Ezz Eldin El Nattar, the mall's Marketing Director, said: “Our overall growth strategy will help raise the standards of retail shopping in Egypt, as we aim to attract more international iconic brands to the Egyptian market”. He added that the current expansion plan envisages a massive increase in the total area of the mall, as it will become almost one and half times its current size of 130,000 sq m.

Trans World Holding


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