Hollywood glamour hits London Fashion Week

29 Nov '10

2 min read

Hailing from Los Angeles, Alana Hale has fantasized about becoming a designer since a very young age. Marketing a line of clutch bags by the age of 9 and working for the family glove business at 15, she has always been surrounded by fashion. Following this she attended FIDM in Los Angeles and studied abroad in the fashion capital of the world, Paris, before returning home to work as an assistant designer for an LA-based contemporary womenswear company.

Alana started designing under her own label two years ago and recently launched her signature collection at her Holiday 2010 Fashion Show in Los Angeles. Having dressed Paula Abdul for the American Idol Season Finale in 2010, Alana's collection has quickly become a favourite with celebrities and stylists alike. She is currently developing a jewellery line with ice-skating and fashion extraordinaire, Johnny Weir and is credited with "spot on creations that leave you salivating for more!"

Incorporating feathers, netting, and leather and using classic on-trend colour palettes, Alana's work evokes the edgy glamour Tinsel Town is known for.

Alana Hale can be seen at the Charing Cross Hotel, Strand on Saturday 19th February 2011 from 7.30pm as part of the eagerly anticipated “A La Mode”.

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